Product names are tricky, there's no doubt about it. If you're not going to use a meaningless string of characters such as "X77-P73" then you've got your work cut out for you because it's hard to find a good name that isn't already taken by some other company. Even internal project names have to be researched, checked that they are OK to use and vetted by lawyers for liability.

Energy efficiency in the data center is a top priority for Disney and Verizon, technology executives from the companies said last week. But the industry is still in the early stages of understanding how best to measure effectiveness, they said.

Visitors to Disney's Epcot Center in Orlando can walk around the world, stopping at pavilions that aim to give them a taste of other countries. Now, Disney and IBM hope to give visitors a unique look at the information technology that delivers the modern world's everyday necessities as well.