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  • How St John of God Health Care is building a customer-led digital strategy

    Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.

    Written by Nadia Cameron10 March 17 07:29
  • ​Your top 5 priorities this year, according to Forrester

    Many CIOs have not embraced the shift to digital business with the traditional tech-focused role now under threat from chief data officers (CDOs) or CTOs with digital and customer experience expertise.

    Written by Byron Connolly24 Jan. 17 15:45
  • Q&A: CTO Geoff Purcell on the changing tide at Melbourne Water

    ​When Geoff Purcell joined Melbourne Water in January last year, he arrived to a fragmented IT team, ageing asset management and business process systems, and endless disparate databases. But there was also a multi-million dollar, cross-business digital strategy that hoped to bring the government owned statutory authority up to date.

    Written by George Nott18 Aug. 16 09:15
Features about digital strategy
  • Are you ready for the digital economy?

    A recent Boston Consulting Group (BCG) study estimated that, by 2016, the digital economy will contribute 5.5 per cent or $US4.2 trillion dollars to the economies of the G20 countries (from $US2.3 trillion in 2010). The digital economy contributed $US44bn (3.3 per cent of GDP) to the overall Australian economy in 2010 and is expected to grow to $US67bn by 2016.

    Written by Hemant Kogekar21 Nov. 12 09:53

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