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News about Customer Experience
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How to Use BPM to Improve Customer Experience
A Gartner analyst speaking at the firm's business process management summit explains how BPM technologies can be used to bring more success to your enterprise by improving customer experience.
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More CIOs Are Gaining Stature As Business Strategists
CIOs are earning business credibility, sharpening customer focus and raising IT's strategic profile, according to our 2013 State of the CIO survey.
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A CIO Learns That Efficiency Isn't Enough
A banking CIO works with the CMO and discovers that complex financial transactions can be quite emotional for the customer. Good technology can help build trust and improve the customer experience.
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Avis Installs a Smarter Voice-Response System
The rental-car company rolls out a voice-response system with tailored menus that anticipate what the customer will want to do next
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How Starbucks Brews Its Mobile Strategy
The coffee retailer's chief digital officer describes how he focuses first on the customer experence before making any technology decisions
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