Customer Relationship Management - News, Features, and Slideshows
The Dreamforce conference isn't your normal tech conference. It's more of a festival, a smorgasbord of music, celebs, technical training and straight-ahead rah-rah selling that's nearly three times the attendance of Burning Man with much better amenities. Salesforce has once again created its city within a city, with headliners like Tony Robbins, Hillary Clinton, and Bruno Mars.
Microsoft has created an aggressively priced CRM Online product bundle that includes both Office 365 and its Power BI tool, in a bid to steal customers away from rival Salesforce.com.
SugarCRM customers in Germany, Austria and Switzerland -- especially those concerned about privacy and data access issues -- look to be the prime beneficiaries of a deal for Deutsche Telekom to host the company's customer relationship management service.
Oracle CTO and executive chairman, Larry Ellison, who just a few years ago famously mocked the notion of Cloud computing, has positioned the company as one set up to become the industry's largest cloud player, with something to offer customers at all levels of the stack.
It seems that a week doesn't go by these days without major software vendors announcing updates to their marketing software portfolios, and the past few days were no exception as rivals Oracle and Salesforce.com both made some news.
Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.
Microsoft's Dynamics ERP and CRM product lines seemed safe immediately following former CEO Steve Ballmer's sweeping reorganization of the company last year. But now that longtime Microsoft executive Satya Nadella has been named Ballmer's successor, the time is ripe for more focused speculation on the future of Dynamics. Here's a look at what could be in store.
Last week's OpenWorld conference made on thing clear: Oracle remains committed to its next-generation Fusion Applications but massive growth in the product line is probably not around the corner.
By layering data from 311 and 911 calls over Census data, unemployment data and other poverty indicators, Buffalo uses data analytics to identify its most challenged neighborhoods and more effectively deploy resources for everything from neighborhood beautification to combatting crime and reducing fire hazards.
Salesforce.com's second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted US$957 million in revenue and raised its full fiscal year forecast to at least $4 billion.
Whitepapers about Customer Relationship Management
Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
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