Customer Relationship Management - News, Features, and Slideshows
Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.
Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.
Microsoft is continuing its dogfight with Salesforce.com in the customer relationship management software market with a new Dynamics CRM Online cloud service for U.S. government agencies.
Salesforce.com is rollling out enhancements to its Salesforce1 mobile application, with new reporting and dashboard capabilities that give users a way to dig deeper and more broadly into CRM data.
Oracle is buying hospitality and retail technology vendor Micros Systems for US$5.3 billion, in a deal that will be its largest since the purchase of Sun Microsystems in 2010.
Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.
Microsoft's Dynamics ERP and CRM product lines seemed safe immediately following former CEO Steve Ballmer's sweeping reorganization of the company last year. But now that longtime Microsoft executive Satya Nadella has been named Ballmer's successor, the time is ripe for more focused speculation on the future of Dynamics. Here's a look at what could be in store.
Last week's OpenWorld conference made on thing clear: Oracle remains committed to its next-generation Fusion Applications but massive growth in the product line is probably not around the corner.
By layering data from 311 and 911 calls over Census data, unemployment data and other poverty indicators, Buffalo uses data analytics to identify its most challenged neighborhoods and more effectively deploy resources for everything from neighborhood beautification to combatting crime and reducing fire hazards.
Salesforce.com's second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted US$957 million in revenue and raised its full fiscal year forecast to at least $4 billion.
Whitepapers about Customer Relationship Management
Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
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