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Features about crm
  • 9 Ways to Improve Your Company's CRM System

    Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.

    Written by Jennifer Lonoff Schiff19 May 14 23:12
  • Big Data Drives City of Buffalo's Operation Clean Sweep

    By layering data from 311 and 911 calls over Census data, unemployment data and other poverty indicators, Buffalo uses data analytics to identify its most challenged neighborhoods and more effectively deploy resources for everything from neighborhood beautification to combatting crime and reducing fire hazards.

    Written by Thor Olavsrud06 Sept. 13 13:38
  • Six ways social media affected the enterprise in 2012

    Social media has changed more than the way companies market and promote themselves. Social networking has also changed the way companies recruit, how they communicate internally and how they handle sensitive data.

    Written by Jennifer Lonoff Schiff13 Dec. 12 22:45
  • 10 CRM Mistakes and How You Can Avoid Making Them

    Customer relationship management experts and seasoned users discuss how to avoid the most common mistakes, so you can get the most out of your CRM software or service with the least amount of hassle.

    Written by Jennifer Lonoff Schiff27 Nov. 12 14:10
  • Is the future of CRM in the Cloud? - Part 1

    It is just on 10 years since Salesforce.com unveiled the first preview of its customisable online customer relationship management (CRM) software at the annual DEMO conference in California. DEMO had previously been the launch platform for ground-breaking technology such as Netscape Navigator, Sun’s Java and Adobe Acrobat, but attendees in February 2001 would have had little idea that they were witnessing something that would turn the world of customer management software — and enterprise software generally — on its head.

    Written by Brad Howarth18 April 11 11:22

Whitepapers about crm

  • Digital Leaders Use Customer Journey Maps to Guide Business Transformation

    This report is designed to raise the importance of CRM with Marketing buyers by linking CRM with key concepts that Marketers are thinking about at the moment: Business Transformation, Buyer Persona and Customer Journey Maps. Business Transformation - The ever increasing acceleration of digital technologies, including the Internet, smartphones and social media are is changing every aspect of how customers discover, buy, use and recommend products. Businesses need to transform or die. Buyer Persona - Buyer persona is a tool for understanding customers - Fictional individuals that are representative of a group of people with similar needs and behaviours. But they don’t just represent that group — they aim to bring it to life. Customer Journey Maps - Customer journey maps build on personas by visually modelling the steps those customers follow as they find, buy, use or talk about your products.

  • Avoid These Common Pitfalls When Choosing a Cloud CRM

  • Controlling CRM Costs: A Buyer’s Guide

  • Viewing CRM as Change Management - A Best Practices Guide

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