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  • Six ways social media affected the enterprise in 2012

    By Jennifer Lonoff Schiff | 13 December, 2012 22:45

    Social media has changed more than the way companies market and promote themselves. Social networking has also changed the way companies recruit, how they communicate internally and how they handle sensitive data.

  • 10 CRM Mistakes and How You Can Avoid Making Them

    By Jennifer Lonoff Schiff | 27 November, 2012 14:10

    Customer relationship management experts and seasoned users discuss how to avoid the most common mistakes, so you can get the most out of your CRM software or service with the least amount of hassle.

  • Is the future of CRM in the Cloud? - Part 1

    By Brad Howarth | 18 April, 2011 11:22

    It is just on 10 years since Salesforce.com unveiled the first preview of its customisable online customer relationship management (CRM) software at the annual DEMO conference in California. DEMO had previously been the launch platform for ground-breaking technology such as Netscape Navigator, Sun’s Java and Adobe Acrobat, but attendees in February 2001 would have had little idea that they were witnessing something that would turn the world of customer management software — and enterprise software generally — on its head.

  • Advice for Evaluating CRM Cloud Platforms

    By David Taber | 04 May, 2010 02:07

    A day doesn't go by without headlines about cloud computing, virtualization, and the next computing platform. No doubt these computing models are important, but when it comes to CRM - what's important about cloud computing? And how should platforms be evaluated for CRM applications?

  • Why Salesforce.com Chatter Matters

    By David Taber | 16 April, 2010 04:34

    CRM systems have large and intricate databases that describe customer interaction, and most of the effort goes into recording and managing the ongoing conversation between your firm and the customer. CRM systems have information about prospects, customers, e-mail/phone conversations, sales opportunities, and post-sale support. But look inside most CRM systems, and there's very little information about collaboration among your employees: just basic profile identification information and a dozen settings. In most CRM systems, it's difficult to see the totality of a user's activities: the system's focus is on the customer and the development of a deal, not about the conversations happening between users and their attempts to leverage information across your company.

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