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  • The social business network

    By Darren Horrigan | 29 February, 2012 11:23

    You’ve gotta feel for the CIO who has to write a business case to convince his or her board to spend money on new technologies with names like Yammer, Mr Tweet, Pluck, Chatter or Jive. After all, whimsy is only so cool to the chequesigners in multi-billion dollar corporations who quickly follow their tacit approval of anything leading edge with that old-school refrain of “show me the money”. Look past the funky names of today’s social networking tools, however, and chances are there will be enough nifty features to justify the investment.

  • Why Salesforce.com Chatter Matters

    By David Taber | 16 April, 2010 04:34

    CRM systems have large and intricate databases that describe customer interaction, and most of the effort goes into recording and managing the ongoing conversation between your firm and the customer. CRM systems have information about prospects, customers, e-mail/phone conversations, sales opportunities, and post-sale support. But look inside most CRM systems, and there's very little information about collaboration among your employees: just basic profile identification information and a dozen settings. In most CRM systems, it's difficult to see the totality of a user's activities: the system's focus is on the customer and the development of a deal, not about the conversations happening between users and their attempts to leverage information across your company.

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