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  • Six Google analytics tips for online marketers and SMBs

    Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.

    Written by James A. Martin25 July 13 12:42
  • How to avoid online reputation management nightmares

    Don't let a few bad reviews or one negative article ruin your reputation with online customers. These three case studies feature companies that faced online reputation challenges, with a look at the results they achieved and the lessons they learned along the way.

    Written by James A. Martin23 Jan. 13 14:39
  • How to Get Started With Google Analytics

    Analytics help you find out what brings visitors to your small business website. With that information, you can better design your site to give visitors what they are looking for--and turn them into customers. Here's a primer on linking your site to Google Analytics and getting the most out of the data it gives you.

    Written by Nathan Segal10 Jan. 13 13:56
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  • IoT analytics brings new levels of innovation to new product development

    Studies show that around 40% of products fail. But what if product designers could understand what features are most and least popular, which components tend to fail sooner than others, and how customers actually use products versus how designers think they use them? And, what if product developers could then utilize these insights to develop products that perform better, potentially cost less and, most importantly, are aligned with actual customer needs?

    Written by By Puneet Pandit, Founder and Chief Executive Officer, Glassbeam, Inc.14 July 15 00:17
  • Big data companies argue their case at Demo Traction

    The recent Demo Traction event showcased a host of young companies that are gaining market momentum.  Each gave their pitch and then answered to a panel of judges.  If it is important for you to stay on the up and up with emerging technologies, this is must watch stuff.

    Written by John Dix08 May 15 06:10
  • How financial service firms use big data to meet business goals

    Most financial service firms, which includes banking and insurance companies, are engaged in a big data project to increase the pace of innovation and uncover game-changing business outcomes. The pressing challenge now is how to drive more continuous value and unearth opportunities more rapidly. 

    Written by By Vince Dell'Anno and Brian McCarthy, Accenture Analytics26 March 15 02:19
  • Why businesses should focus on wide data, not Big Data

    In these heady days of Big Data, a lot of organisations treat data collection like a Pokémon game: Gotta catch it all. But Dane Atkinson, CEO of cross-platform marketing analytics specialist, SumAll, says most organizations need to think wide, not big, when it comes to data.

    Written by Thor Olavsrud14 March 15 02:23
  • Cloud BI: Going where the data lives

    Historically, cloud BI has been mostly used by smaller businesses, but larger enterprises are starting to make the trek.

    Written by Nancy Gohring20 Aug. 14 20:48

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