Chief information officers understand the importance of domain name registrations in maintaining the integrity of their organisation’s brand. Now a study estimates the .au domain contributed $475 million to the Australian economy in 2011 and created more than 4300 full-time jobs.

Advanced Micro Devices on Monday said it will remove the ATI name from its products by the end of the year, killing a brand name synonymous with graphics enthusiasts for 25 years.

Every year, consumers purchase millions of computers and peripherals. And every year, millions of those devices break down.

Yahoo will spend more than US$100 million over the next 15 months to aggressively promote its brand and products globally, the company's CEO, Carol Bartz, said on Tuesday.

In their haste to differentiate themselves during the worst job market in decades, job seekers are making personal branding mistakes that can undermine their job search efforts. Here are six things that you should never do.

Survey shows the importance of personal branding for CIOs.