
Authoritative.
Strategic.

Not everything on YouTube is free any more. The video-sharing website will now charge users a monthly fee to view certain content offered through subscription channels, the Google-owned site announced Thursday.
A lawsuit against Google's customer service practices in Germany is looming after the company declined to sign a document promising German consumer organizations to start answering customer emails individually.
The head of the advertising coalition at the forefront of the policy debate over new privacy protections for consumers blasted browser makers Microsoft and Mozilla at a Senate hearing Wednesday for derailing cross-industry work developing a feature allowing Internet users to opt out of behavioral tracking.
Google's rivals have been given one month to assess the search giant's proposed remedies, the European Commission announced Thursday.
The U.S. online advertising industry has not lived up to a promise to stop the online tracking of Internet users who ask advertisers to do so, a senior U.S. senator said Wednesday.
Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising Alliance (DAA).
Google received an ultimatum Thursday from German consumer organizations that want it to start answering questions from its users via email.
An IDC study has found sweeping changes in how mobile display advertisements are sold, with Facebook, Pandora and Twitter successfully wresting away control from advertising networks over the last year.
Mobile phone apps are accessing users' private data and transmitting it to remote servers far more than appears strictly necessary, while users have inadequate tools to monitor or control such access, according to a new study by two French government agencies.
An advertising analytics company said it has discovered a botnet that generates upwards of US$6 million per month by generating bogus clicks on display advertisements.
Twitter is beefing up its self-service ad platform to give smaller businesses more targeting and analytics tools to reach potential customers on the site.
Google has removed some programs from its Play store that block web advertisements, contending the applications violate its rules by interfering with other services.
South by Southwest Interactive is best known as the technology festival that put such social networking mainstays as Twitter and Foursquare on the map. But if there was a "next big thing" at this year's event, finding it would be pretty hard.
New legislation in the U.S. Senate that would allow Internet users to tell companies to stop tracking them is unnecessary and could slow e-commerce growth, some tech groups said.
Facebook is buying Microsoft's Atlas Advertiser Suite, an ad analysis platform, in a move that should increase its advertising revenue and give marketers better information about their campaigns across the social network, on both desktop and mobile.
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