advertising - News, Features, and Slideshows


  • Why Ad Tech Consolidation Is Good for CIOs

    In just a few short years, advertising technology has become one of the fastest growing areas in the tech world. There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.

    Written by Matt Kapko09 Dec. 14 03:15
  • 6 digital marketing pros define programmatic advertising

    In conversations with marketing professionals, it's rare for five minutes to pass without the topic turning to programmatic advertising. Ad dollars spent on direct programmatic initiatives are expected to reach $9.8 billion by the end of 2014, according to eMarketer.

    Written by Matt Kapko29 Oct. 14 00:58
  • Ninemsn takes targeted approach to big data

    Running a news website that is solely dependent on advertising for revenue means that ninemsn owner Mi9 has to mine customer data to engage in behavioural targeting.

    Written by Hamish Barwick05 June 13 14:34
  • Google's antitrust settlement means few changes

    The U.S. Federal Trade Commission's antitrust settlement with Google will create few changes in the way the company operates, both critics and fans of the deal said.

    Written by Grant Gross03 Jan. 13 21:37
  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

    Written by Chris Kanaracus20 Dec. 12 20:59
  • Zuckerberg dazzles Wall Street with Q3 mobile progress

    Facebook, which had been in the doghouse with Wall Street since it went public, wowed investors with its third-quarter report on Tuesday, in particular with its improvements and early results in the crucial mobile market.

    Written by Juan Carlos Perez24 Oct. 12 04:33

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