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  • How to Increase Your Online Sales With A/B Testing

    The A/B testing process lets you determine what words, phrases, images or other elements of a Web page lead to the most sales conversions. To help you improve your online market strategy, this article provides an overview of the A/B process and offers some hints for improving your copywriting.

    Written by Nathan Segal14 Feb. 13 14:15
Features about advertising
  • Why Ad Tech Consolidation Is Good for CIOs

    In just a few short years, advertising technology has become one of the fastest growing areas in the tech world. There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.

    Written by Matt Kapko09 Dec. 14 03:15
  • 6 digital marketing pros define programmatic advertising

    In conversations with marketing professionals, it's rare for five minutes to pass without the topic turning to programmatic advertising. Ad dollars spent on direct programmatic initiatives are expected to reach $9.8 billion by the end of 2014, according to eMarketer.

    Written by Matt Kapko29 Oct. 14 00:58
  • Ninemsn takes targeted approach to big data

    Running a news website that is solely dependent on advertising for revenue means that ninemsn owner Mi9 has to mine customer data to engage in behavioural targeting.

    Written by Hamish Barwick05 June 13 14:34
  • Google's antitrust settlement means few changes

    The U.S. Federal Trade Commission's antitrust settlement with Google will create few changes in the way the company operates, both critics and fans of the deal said.

    Written by Grant Gross03 Jan. 13 21:37
  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

    Written by Chris Kanaracus20 Dec. 12 20:59

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