
Authoritative.
Strategic.

iiNet has released a discussion paper which the ISP hopes will generate productive public discussion about online content and a model for policing copyright infringement.
This figure is intended to point out how the demand for content is not always met by maximum supply.
"We believe that, where there is timely access to legal content, customers will readily pay or access advertising funded content," the paper reads. "While the Hollywood studios are late to the party, the music, print, software, computing and gaming industries have made great use of online digital distribution. The world’s biggest music retailer is online, the largest bookstore on the planet is online and the software and gaming companies would find it difficult to survive without online distribution."
Reproduced with permission of iiNet Ltd