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5 tips to create high-traffic Pinterest boards

Pinterest is comprised entirely of static images, making it a slam-dunk destination for businesses pitching products that lend themselves well to photos. But companies that sell services – such as financial, insurance or utility companies – can also find marketing success on Pinterest. They just have to think a little more creativity, but it's worth the effort. Pinterest is the fourth-largest social network and is projected to have 50.7 million users in 2016 (almost half of them millennials), according to eMarketer.

Written by Lauren Brousell31 July 15 00:58

CRM backups or audit trails? Yes, please

Like nearly any transactional system, usable CRM data backups are tricky because the data is always changing and dependent on coherency across several tables. Ideally, you'd fully quiesce the system and do a full backup every day, or enable the online backup. But with modern cloud systems and 7x24 customer access (via portals or mobile apps), you can't take the system down, and cloud vendors like SFDC don't provide a full backup more often than once a week. The situation with audit trails is different: they may reliably capture all the changes, but you may only be allowed to track a limited number of fields (the default in SFDC is 20 per object).

Written by David Taber30 July 15 23:54

Can better job descriptions close the IT skills gap?

It seems the debate about the IT skills gap has reached a consensus -- both IT leaders and IT workers believe the IT skills gap exists and that it negatively impacts IT operations. But debate remains about the root causes of the skills gap and how best to address them, according to a recent IT Skills Gap Survey released by staffing solutions, IT talent management expertise and IT services provider TEKsystems.

Written by Sharon Florentine29 July 15 23:30

EHR vendors slammed for interoperability struggles

Senior officials in the healthcare sector took aim at the tech companies that provide electronic health records (EHR) yesterday, saying that many of those vendors employ proprietary standards and deceptive strategies to lock providers into their products and keep systems from communicating with one another.

Written by Kenneth Corbin24 July 15 23:24

7 social media mistakes job seekers must avoid

Social media can be a fun part of your day. You get to interact with friends, family and strangers -- and maybe if you're lucky, get a retweet from your favorite celebrity. But as much as you may like to put yourself out there, it can be easy to forget that your public social media accounts are just that: public.

Written by Sarah K. White24 July 15 00:15

How big banks use tech to attract savvy consumers

Today it's easy to transfer money, make payments, and buy goods and services in countless ways outside the walls of a bank or retailer. In fact, physical visits to banks are down 30 percent since last year, and the use of mobile banking apps is up 33 percent, according to a new survey from Chase. Banks are embracing new technologies and evolving consumer habits to engage the next generation of customers.

Written by Lauren Brousell17 July 15 23:56

Will the White House disappoint on H-1B displacements?

A top White House official told House lawmakers this week that the replacement of U.S. workers by H-1B visa holders is troubling and not supposed to happen. But it is hard to tell whether the administration will do anything about it. The signals are mixed.

Written by Patrick Thibodeau17 July 15 20:45

Why you need to care more about DNS

When you say Domain Name System (DNS), you might think, naturally enough, of domain names and the technical details of running your Internet connection. You might be concerned about denial of service attacks on your website, or someone hijacking and defacing it.

Written by Mary Branscombe15 July 15 23:57

How OPM data breach could have been prevented

The recently disclosed data breach at the U.S. government's Office of Personnel Management follows a long history of lax security at the agency, according to the inspector general's office.

Written by Kenneth Corbin14 July 15 00:39

Summer travel scam targets your points and miles

Ah summer: the time for cookouts and fireworks and long days at the beach trying not to check your email. It's also a time to finally use all those airline miles and hotel points you've accumulated to get a free place to stay and free transportation to get there.

Written by Jen A. Miller10 July 15 01:56

Healthcare needs more IT security pros -- stat

The healthcare industry is in need of IT security experts to help manage the fast-paced growth of technology in the field. With the implementation of electronic medical records (EMRs) and electronic health records (EHR), data analytics, wearables, and health-monitoring devices, healthcare facilities are scrambling to catch up with the demand for staff to manage and support these technological advances.

Written by Sarah K. White09 July 15 00:46

How higher education deals with security threats

Parents have plenty of things to worry about when they send their kids off to college: money, physical safety, their happiness, empty-nest syndrome, their future. Do they now have to worry about identity theft and data security, too?

Written by Kacy Zurkus09 July 15 00:30

Pro sports teams look to social video to score big with fans

Following your favorite professional sports team before and after games -- and beyond the nightly sports broadcast -- has never been easier. Social video apps, such as Periscope, Meerkat, Vine, Snapchat and Instagram, are disrupting the traditional content distribution models of teams, TV networks and radio stations. While the transformation is already riddled with concerns over content rights, it represents a valuable opportunity for sports organizations to engage and interact with fans, particularly younger generations.

Written by Lauren Brousell03 July 15 00:27

3 steps to digitizing your work for maximum productivity

From the earliest days as a marketing slogan, the elusive concept of the so-called paperless office may finally be taking shape, if anecdotal evidence is anything to go by. A growing number of small businesses and startups, unencumbered by legacy processes, are quietly ditching printouts for an all-digital ecosystem, buoyed by soaring BYOD ownership and growing familiarity with a plethora of cloud services.

Written by Paul Mah03 July 15 00:18

Why integrated social suites are failing marketers

Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

Written by Tom Kaneshige03 July 15 00:06

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