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  • The Carbon-Adjusted Supply Chain

    At the Emerging Technologies Conference at MIT in September, Amazon.com CEO Jeff Bezos gave a keynote talk on the slew of new and innovative Web services his company has recently launched. His discussion of MTurk, S3, and EC2 held no surprises for me, or for readers of this column and of my blog. But one of the questions posed by an attendee, in the Q&A period following Bezos' talk, was a stunner.

  • How Green Was My Silicon Valley?

    I'm seeing an increased emphasis on environmental greening of the IT industry. It may be due to the reduced levels of green on the actual environment due to ongoing drought, or to Al Gore's film, An Inconvenient Truth. Gore recently addressed a group of 1500 Silicon Valley business leaders, imploring them to promote green technology that causes less pollution. Companies seem to be heeding his request in one of two ways: Green by Proxy or Do as I Say

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