
Authoritative.
Strategic.

According to MIT Sloan, the global customer relationship management (CRM) market exceeds $50 billion annually and yet consistently 55-75 per cent of implementations fail to meet the expectations of business stakeholders. There are case studies of successful CRM projects, but it raises the question of the validity of building silos of customer data in the belief that it adds intrinsic value to the enterprise balance sheet or the customer experience. Will emerging technologies change the way we think about managing customer relationships and interactions?
Short-term cuts are easy; but making them stick is more difficult. Sales, general and administrative (often grouped as ‘SGA’) prove to be particularly intransigent. While manufacturing efficiencies have improved in recent years, SGA has remained more or less at same levels.
This threat report shares the latest research on hacktivism, online threats, mobile malware, cloud computing, and social network security looking ahead to the coming year.
Developed by the CIO executive Council, Pathways is a unique, flexible, self-managed, self-paced 12-month CIO designed and delivered ...