- 27 August 2003 17:04
m.Net Premium SMS Gateway Cuts Time to Market for Mobile Developers
Advanced mobile broadband consortium m.Net Corporation today announced the launch of its operator-neutral Premium SMS Gateway Service, available to application developers and service providers across all three major Australian telecommunications networks.
The service will give developers of SMS text-based services for mobile phones an easy way to market their offerings to more than 90 percent of Australian mobile users.
The service provides a proven user-pays business model for application developers, service providers and content owners to deliver pay-for-view services such as polling, real estate information, new age services, sports scores, breaking news, public transport timetables, ringtones, and games.
One of the first services, HPrice, allows users to access South Australian real estate information such as the last sales price and suburb average simply by SMSing the address to a premium phone number.
The model is similar in concept to the 1900 premium voice service whereby revenue is captured through the mobile operator’s billing relationship with its subscribers, but allows for greater flexibility.
m.Net Corporation CEO Horden Wiltshire said that m.Net’s relationships with Australia’s major carriers, Telstra, Optus and Vodafone, allows the company to create a unified environment that provides the scalability needed to guarantee service to high-value customers, while reducing operational costs for developers and service providers.
“The alternative would be for each gateway user to form individual connections and relationships with each carrier at substantial cost for gateway setup, as well as ongoing fees,” Mr Wiltshire said.
“The Premium SMS Gateway makes it fast and easy for application and service developers to commercialise their offerings and make them available on-demand to almost every mobile user in Australia.”
m.Net consortium members have an unparalleled range and depth of experience in deploying wireless infrastructure.
“We see premium SMS as a stepping stone to rich media 3G service offerings in the future,” Mr Wiltshire said. “Premium SMS offers a means for third party application developers and content providers to generate revenues from these services and will serve as an important indicator of the services that customers will value in the rich media environment
“We back up our technical know-how with experience in developing business models and commercial scenarios, and our growing user behaviour research competency.”
Media Contact Details: To arrange an interview with m.Net Corporation CEO Horden Wiltshire, please contact: Ruth Conry Marketing Services Manager m.Net Corporation T. 08 8210 2000
PREMIUM SMS GATEWAY APPLICATIONS Mobile Information - alert services for groups of people requiring specific information while on the move, eg, news, weather forecasts, stock movements, health appointment reminders, support messages, etc.
Mobile Communication - services for groups of people eager to share common interests such as community chat rooms, dating or flirting services.
Mobile Entertainment - services enabling users to personalise their mobile phone by purchasing fun ringtones and logos, take part in SMS competitions, vote for their favourite celebrity, play some of the latest mobile games, or place bets.
Mobile Marketing - services using the phone as a direct marketing channel, on-pack promotions, broadcast competitions, prize quizzes, or even viral marketing where messages are forwarded from friends.
Mobile Commerce - trigger an order, carry out a micro payment billed back to the user's phone bill or prepaid account, use a Stored Value Account, or even authenticate larger cardholder-not-present transactions.
Mobile Corporate Support- enterprises can use SMS for out-of-office support as well as for machine-to-machine telematics.
m.NET SMS GATEWAY PRODUCT OFFERINGS Premium SMS – provides a mechanism for billing based on the value of the content to the customer. The application developer, content owner, or premium SMS service provider sets the fee that will be charged to customers as part their mobile phone account. Standard SMS – a carriage based billing system whereby consumers are charged 25 cents per SMS. Volume based discount applies to the SMS messages sent by the application developer or service/content provider through the m.Net gateway. SMS Testing Gateway – this will be made available to the Gallery 4 developer community, who can actively participate in technical and operational testing to prove the commercial viability of a wireless application.
About m.Net Corporation m.Net Corporation is a consortium of multinational companies, Australian IT&T and research organisations collaborating to give Australia a global lead in the mobile broadband market. The m.Net Australia project is supported by the Australian Commonwealth Government through the Building on IT Strengths (BITS) Advanced Networks Program (ANP) of the Department of Communications, Information Technology and the Arts. m.Net has also received strong support from the SA Government and industry. m.Net provides a range of services to developers and content creators through its Gallery 4 business division. www.mnetcorporation.com
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