Tuesday | 14 October, 2008
CIO
The Hand Behind The Wheel
Indian company Ashok Leyland says IT masks the auto major’s mammoth size. It also gives it innovation and agility — allowing it to go places more compact firms typically reach
Kanika Goswami (CIO India) 08 April, 2008 14:13:57

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There will always be a difference between the technology requirement between a customer in the US or Japan and a customer in India. For instance, night vision technology could be made ready for all bus operators in India, it could easily be made immediately available, but would there be demand?

If you ask whether we are providing the right choices to the customer for good value, the Indian customer will definitely say yes. The Indian customer has as much choice as any other customer globally and he has all the technologies at his command. The Indian customer is not being denied.

How will new industry-specific technologies make a difference to your processes and products over the next few years?

I think there are two types of innovations that are happening in the IT industry. There is a broad spectrum of technology improvements coming around, which could be exploited with varying levels of success by various industries. RFID is an example. That technology could be used in some industries more productively than in others. We have used RFID to ensure that the right components are being issued to the assembly. When a technology is available, we push new frontiers to see how we can develop our own applications and capabilities.

Second, there are specific information technologies for the automotive industry. Let's take the automation of vehicles, for instance -- the electronic management of brakes. There is a chip sitting in there that gets various systems to talk to each other and passes information from one system to another in order to make the vehicle more efficient. That's a key element of competitive product building and competitive business. In my view, even with respect to automotive electronics, which is based on an information technology platform, there are specific requirements in each market that are related to each customer group. Therefore, it is important that we look at what is being developed, how it needs to be customized and how we can derive competitive advantage.

There's another dimension IT specific technologies. We also use IT for a different type of experiment: the transport exchange, for example. The business objective this exchange is to bring shippers -- those who want to send goods -- and the transport operators together on an electronic platform. We've got kiosks all over the country. There is a data transaction taking place between the shipper and the transporter and there are new price discoveries on freight, for example, which benefit both. So, in effect, we are using IT to eliminate middlemen, and thus benefit our customers. That is a very different use of IT in that it doesn't directly impact the business that we run-- but has 'adjacent' benefits.

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CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II
Listen to the latest edition of CIO Live which is now available for download.
Listen to the podcast
Sign up to the CIO Live email
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Still Sneaking In: The Threats Your Security Tools Aren't Telling You About

Web 2.0 applications are all the rage, offering us tremendous value when it comes to collaboration and communication. They also open us up to new kinds of attacks however, and can cause problems in keeping systems and data secure. Read on to learn about the new attack methods and how you can defend yourself and your business.