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Friday | 5 December, 2008
CIO
Unified Communications Takes Flight
Profit is the order of the day -- especially if you run an airport. Faced with huge capital costs and losses from airlines throttling back operations -- airport earnings are diving. Mumbai airport's CIO says he can help: by using unified communications on a scale unheard of in India, he plans to generate revenue. But can it do the trick?
Kanika Goswami (CIO India) 04 August, 2008 13:40:11

Business Ticket

The network cost MIAL US$2.3 million and will require US$1.6 million more over the next three years. Anantheswaran concedes that the UC deployment costs much more than running three separate networks for voice, radio and data. But he is convinced the benefits far outweigh the costs. "One thing is very clear," he says, "since we were building such a massive network, we wanted voice on it too. Although the cost is higher, manageability and operational efficiency from UC is far higher."

But he knew it would require something more than 'efficiency' to get the expensive technology past management. Clearly, he would have to make revenue-cost comparisons.

"On the first phase of the UC network, we spent about Rs 12 crore [US$2.8 million]. In a traditional network, we would have spent about Rs 8 crore [US$1.8 million]. Sure, UC is more expensive upfront but I will save a crore or two on operational efficiencies each year," says Anantheswaran. "Since this is our first year for revenue generation, we are not setting very aggressive targets. But from year two, we are targeting about Rs 12 crore to Rs 13 crore [US$2.8 - $3 million] a year," he states.

It helped that the management was open to IT innovation. "Our technology mindset is very advanced so we wanted an airport that was technology intensive," says Reddy.

Convincing users like airlines and carrier lines was a challenge. "They were not used to seeing the airport as a service provider, so it was a kind of a struggle for us. For the most part, we managed this through our commercial team but we went for meetings with airport managers and the airline operators committee. We gave them presentations on what we wanted to do. They have been exposed to international airport operations and systems, especially those in Europe, so they were quite open. Slowly, we started getting people on our side," says Anantheswaran.

"We spent some time educating airlines on the benefits of this technology because this is certainly a paradigm change, what with the airport becoming a service provider. They understand and appreciate the convenience of such services: they had never had the luxury of 24x7 network support," echoes Phillip Cash, airport director, MIAL.

And it made sense for the airline offices. Take for example, when an airline has to shift office (as is likely to happen as MIAL breaks down and constructs new terminals as part of its airport upgrade plan), airline staff only need to move their stuff. The rest, including access and infrastructure, is done for them.

It also cuts cost. "The airport as a service provider lends flexibility. It reduces a tenant's (airlines) capex; the current infrastructure will ensure that they do not need to invest in more infrastructure over time," says Cash.

It also helped, says Anantheswaran, to have support of the managing director, Sanjay Reddy, who is totally convinced that airport should function as a service provider.

Starting from scratch, with no IT team and no network, worked both ways. The advantage was that there was no legacy to bother with. "Since I didn't have a legacy riding on my shoulders, I could build whatever we wanted," says Anantheswaran.

The biggest infrastructure challenge that the IT head faced was laying the fiber optic network across the airside. It is difficult to get permission to lay the network on flying areas but it was done in nine months. Fortunately only parts of the airport that were being refurbished were taking in the network, which meant no breaking and reconstructing was required. The downside was that IT schedules to match the construction timetable.

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