Sunday | 23 November, 2008
Blogs Clean Up Project Management Messes
Too many enterprise users get lost in storms of reply-all e-mails while trying to manage projects or collaborate. Blogs make a better answer.
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For his part, Bell Canada's Roman has prevented rogue IT uprisings by staying on the progressive side of the fence. He keeps an eye on what's happening on the public Internet and has his development team make changes accordingly. "The younger employees live off this stuff," he says. "It's what they're conditioned to using. Now, typically, guys like me in their fifties look at this stuff and go hmmm. But I want to stay 18 for the rest of my life. This is cool stuff."
SIDEBAR: Blogging Toolbox
The nitty-gritty implementation of a blog isn't all that hard. Neither is navigating the selection of tools. In fact, line-of-business leaders who want to start a blogging effort without getting IT involved at all need only a credit card and a Web browser to deploy a hosted blogging service (from a vendor such as Automattic) to their staff.
For companies taking the more proactive approach to enterprise blogging, says Jonathan Edwards, a Yankee Group analyst, pure-play blogging vendors like Six Apart (known for its Movable Type products) make a natural starting point. Blogging is bread and butter for these vendors, and they've made their livelihood in the past few years building enterprise-grade blogs and related tools with simple user interfaces, data integration and strong security. Also worth considering in this group: Blogtronix, a platform that integrates blogs with wikis, RSS, communities, analytics and corporate social networking, and Jive Software's Clearspace suite, which includes blogs, discussion and wiki tools.
For customers who don't want a hosted solution because of compliance concerns regarding business communications, some of these vendors also offer on-premises solutions. It's just a matter of time, Edwards says, before traditional vendors like Microsoft and IBM capitalize on their blog capabilities by pairing them with a suite of Web 2.0 applications. "IT wants a more integrated communications and collaboration suite," he says. Today, IBM offers a blog function in its Lotus Connections suite of Web 2.0 inspired technologies, and Microsoft's Sharepoint contains a blog template.
That said, Edwards warns against your ruling out the blogging specialists right now, since they've held the keys to innovation and have developed user-friendly interfaces.
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