Saturday | 22 November, 2008
All That Data
In the late 90s, enterprise software vendors like Oracle, PeopleSoft and Siebel sold the single-customer view as CRM's holy grail. But implementation flameouts and legacy integration nightmares soured many CIOs on these expensive enterprise-wide roll-outs.
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A Sampling of Suppliers
Consumer data integration and master data management products.
1. Customer Data Hub
Oracle
Synchronizes information in a central location from all systems throughout the enterprise to provide a single view of company data.
2. Identity Hub
Initiate Systems
Provides a system of record for each customer, household or company you do business with by identifying relevant duplicate and fragmented records wherever they may be and linking them across data sources.
3. System 9 MDM
Hyperion Solutions
Synchronizes master meta-data - such as business dimensions, reporting structures, hierarchies, attributes and business rules - across distributed data warehouses, data marts, analytic applications and transaction systems.
4. MRM
Siperian
Creates and delivers accurate and unified customer views to drive business actions across multiple channels.
5. One Data
Data Foundations
Centrally manages master data across multiple subject areas to improve accuracy.
6. Universal Customer Master
Oracle-Siebel
Unifies customer data across business units and disparate systems to provide a single source of customer information.
7. WebSphere Customer Centre
IBM
Provides real-time, transactional customer data integration.
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More about Wang, AT&T Wireless, HIS Limited, Reilly, PeopleSoft, SAP, Forrester Research, First Data, Cutter Consortium, CDI, UnumProvident, Billion, Transportation, Resorts Worldwide, Oracle, IBM, Critical Systems, Promise, Hyperion solutions, AT&T, AT&T, VIA, Gartner
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