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More Efficient Computers
Just as automakers built suvs when oil prices, computer manufacturers answered market demand for ever-faster and less expensive computers. Energy usage was considered less important than performance.
In a race to create the fastest processors, chip makers continually shrank the size of the transistors that make up the processors. The faster chips consumed more electricity, and at the same time allowed manufacturers to produce smaller servers that companies stacked in racks by the hundreds. In other words, companies could cram more computing power into smaller spaces.
Now that CIOs are beginning to care about energy costs, hardware makers are changing course. Silicon Valley equipment makers are now racing to capture the market for energy-efficient machines. Most chip makers are ramping up production of so-called dual-core processors, which are faster than traditional chips and yet use less energy. Among these new chips is Advanced Micro Devices' Opteron processor, which runs on 95 watts of power compared with 150 watts for Intel's Xeon chips. In March, Intel unveiled a design for more energy-efficient chips. Dubbed Woodcrest, these dual-core chips, which Intel says will be available this month, will require 40 percent less power while offering as much as 125 percent performance improvement over previous Intel chips.
"The manufacturers are getting better now," says Paul Froutan, VP of product engineering for Rackspace, which manages servers for clients in its five data centres. With more than 18,000 servers to watch over, Froutan has been worrying about energy costs for years. He's seen the company's power consumption more than double in the past 36 months, and in the same period has seen his total monthly energy bill rise five times to nearly $US300,000.
Latimer, who oversees Notre Dame's Centre for Research Computing, first appreciated the power consumption problem when the university decided to hire a hosting company to house its high-performance computers off campus. On-campus electrical costs associated with data centres have generally been rolled together with other facilities costs, and so the $US3000 monthly utility bill from the hosting company - for running a 512-node cluster of Xenon servers - came as a shock.
Notre Dame's provost recently called Latimer and other leaders together to talk about how to handle the increasing demands that a growing research program was beginning to place on the campus utility systems and infrastructure. Faculty members are requiring more space, greater electrical capacity and dedicated cooling for high-powered computers and other equipment such as MRI machines. Latimer's recent conversations with Intel, AMD, and other suppliers about his plans to buy new computer clusters "have been very focused on power consumption", he adds.
The Latest in Cooling
In September 2005, officials at Lawrence Livermore national laboratory switched on one of the world's most powerful supercomputers. The system, designed to simulate nuclear reactions and dubbed ASC Purple, drew so much power (close to 4.8 megawatts) that the local utility, Pacific Gas & Electric, called to see what was going on. "They asked us to let them know when we turn it off," says Mark Seager, assistant deputy head for advanced technology at Lawrence Livermore.
What's more, ASC Purple generates a lot of heat. And so, Seager and his colleagues are working on ways to cool it down more efficiently than turning up the air-conditioning. The lab is trying out new cooling units for ASC Purple and the lab's second supercomputer, BlueGene/L (which was designed with lower-powered IBM chips, but is nevertheless hot). Lawrence Livermore recently invested in a spray cooling system, an experimental method in which heat emitted by the computer is vaporized and then condensed away from the hardware. Seager says this new method, which holds the promise of eliminating air-conditioning units, would allow the lab to save up to 70 percent on its cooling costs.
It's not only supercomputers that create supersized cooling headaches. Tisdale, with NewEnergy Associates, says maintaining adequate and efficient cooling is one of the hardest problems to solve in the data centre. That's because as servers use more power, they produce more heat, forcing data centre managers to use more power to cool down the data centre. "You get hit with a double whammy on the cooling front," says Rackspace's Froutan.
To address the cooling dilemmas of more typical data centres, hardware makers such as Hewlett-Packard, IBM, Silicon Graphics and Egenera have offered or are coming out with liquid cooling options. Liquid cooling, which involves cooling air using chilled water, is an old method that is making a comeback because it's more efficient than air-conditioning.
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- White PaperJoin industry expert Martin Tuip to discover best practice strategy for the archival and removal of .PST files using email archiving. Learn how to ensure long-term email records are there when needed, and reduce the risk to your business and clients.
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Discover how SOA can create smarter outcomes for your business.
Attend and learn:
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- Where you should be applying SOA processes in your company
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Click here for more information.
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CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II 05 October, 2007 06:00:00
For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders. - +
CIO Live Podcast #78: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires 28 September, 2007 17:34:25
For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders. - +
CIO Live Podcast #77: Panasonic Speeds Up Trans-Pacific File Transfers, Part III 21 September, 2007 07:00:00
Part three in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance. - +
CIO Live Podcast #76: Panasonic Speeds Up Trans-Pacific File Transfers, Part II 14 September, 2007 07:00:00
Part two in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance. - +
CIO Live Podcast #75: Panasonic Speeds Up Trans-Pacific File Transfers, Part I 07 September, 2007 07:00:05
Part one in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
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SOA What? Why You Need SOA Governance Framework 04 December, 2008 08:32:00
Adopting services oriented architecture (SOA) in your enterprise without thinking through IT governance can cause something like the Gold Rush in the 1800s; extreme rates of growth and minimal law and order which produce unexpected outcomes. - +
The Myth of Cloud Computing 04 December, 2008 08:25:00
Why the rapid spread of virtual technology is becoming a security riskWhy the rapid spread of virtual technology is becoming a security risk. - +
Who Pushed Vendors Toward Better Security? 04 December, 2008 09:38:00
Hint: It had something to do with pressure from customers and government agencies, writes Oracle CSO Mary Ann DavidsonHint: It had something to do with pressure from customers and government agencies, writes Oracle CSO Mary Ann Davidson. - +
CPO & CISO: A Comprehensive Approach to Information 04 December, 2008 08:42:00
GE CPO Nuala O'Connor Kelly advocates greater CPO/CISO cooperation to place the right value on information assets.GE CPO Nuala O'Connor Kelly advocates greater CPO/CISO cooperation to place the right value on information assets. - +
Security Culture: Americans are Ferengis, Europeans are Vulcans 04 December, 2008 08:32:00
Lunch table conversations tell a lot about the culture of security in Europe and the USLunch table conversations tell a lot about the culture of security in Europe and the US.
International researchers gather in Sydney to preview the clever web 05 December, 2008 09:48:00
Borderless corporate networks to shift focus to secure content management in Australia in 2009 04 December, 2008 16:06:00
IDC Says Asia/Pacific Excluding Japan IT Market Will Remain The Bright Spot... 04 December, 2008 15:04:00
MySpot SOS "Panic Button" Smartphone Application could save lone worker lives 04 December, 2008 13:34:00
Charles Sturt University Commences Unified Communications Deployment With Interactive Intelligence 04 December, 2008 08:30:00
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Wireless LANs: Is my enterprise at risk?
Achieve an overall understanding of the risks associated with wireless LANs. Discover their inherent properties, as well as what makes them different from wired networks. Read on to uncover a list of recently published articles on real-life breaches and incidents illustrating the need for proactive measures to mitigate wireless security risks.
















