Saturday | 10 January, 2009
Show Me The Numbers
While no business presentation is complete without its plethora of charts and graphics, very few people understand how truly meaningless numbers are unless their significance is clearly understood and they are effectively communicated to the people who rely on them for decision making.
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Role of Standards
People designing tables and graphs face a multitude of choices: some good, some bad, some best and some simply a matter of preference among equally good choices. By developing and following standards for the visual design of quantitative information, you can eliminate all but the best choices once and for all, Few says, and dramatically cut the time it takes to produce tables and graphs.
Here are some of the qualities that design standards for tables and graphs should exhibit. They should:
• grow out of real needs and never grow beyond them
• represent the most effective design practices
• have effective communication as their primary objective
• evolve freely as conditions change or new insights are gained
• be easy to learn
• save time
• be applied to the software that is used to produce tables and graphs in the form of specific instructions and design templates
• never inhibit creativity that actually improves communication.
Whatever you do is worth doing well, Few says. Give a clear voice to the numbers that tell the story of your business and clear visibility to the opportunities those numbers reveal. Produce tables and graphs that communicate.
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