Now, is this going to be the Microsoft data center that we'll be talking to?

On V1 that will be the only alternative, that's right

Are you going to build here [UK] as well?

In V1, our data center will be the only alternative, where we build data centers up in the air. By, V2 or V3 whether its our data center or somebody else's we know we have to have data centers in many, many countries around the globe. Certainly, in this big country we know we need a data center - whether we run it, or a partner runs it.

Why has Microsoft developed Zune?

At the end of the day, one of the big trends is that all content is going digital. And if we don't have the software and services that are useful, helpful and valuable for the consumption of music and video, we are sort of not really a player.

Now, we built the Zune hardware with the Zune software - and what you'll see more and more over time is that the Zune software will also be ported to and be more important not just with the hardware but on the PC, on Windows Mobile devices, etc.

It seems to me to be a tricky one because Apple is out there, and they have a pretty good product - but also they have this kind of cult following of people who are just going to buy, because it's Apple. That must be a frustrating thing to compete against.

They may have a cult following in the music business, and we got about 97 percent of PC users using our stuff. 97 percent may not constitute a cult! But I wouldn't trade that for a cult!