Saturday | 22 November, 2008
Blog: The Naked Truth: It's Time To STOP Educating The CEO About Technology
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: Here are some examples of exactly how to the leaders get to Ka-Ching. Each of these scenarios you've probably encountered at least once in your own company. Notice the pattern?
Wal-Mart uses a myriad of innovative technologies to forecast what customers will buy, when they will buy, how they will buy and at what price. Ka-Ching!
Caterpillar used innovative technology, processes and strategy to solve their own internal logistics challenges then established Caterpillar Logistics Services to offer world-renowned supply chain solutions to other corporations. Ka-Ching!
Pfizer invested in a smart card solution to enable digital signatures but take note here. Security wasn't the most compelling driver-revenue recognition was. Technology that enables paperless transactions with legally-binding business transactions - gets there faster! Ka-Ching!
A VP of technology at an east coast energy company turned a potentially disastrous system where almost any salesperson would bring in any new customer anyway they could, into a customer portal making it "easier for customers to buy". Ka-Ching!
Metrics That Matter
A recent survey of the top 100 most innovative companies yielded some surprising results. From Apple to Zara, from Google to Harley Davidson, from GE to UPS one common denominator was profoundly obvious. In 95% of these companies the CIO was found to be a direct report to the CEO. A variety of surveys of the average corporation show only 30% of CIOs report to the CEO. But average corporations are not on the list of most innovative companies.
The naked truth is it's time to stop educating the CEO about technology and start educating ourselves that what Nelson Mandela said is clearly true about those of us in technology:
"Our greatest fear is not that we are inadequate, but that we are powerful beyond measure."
So the challenge is on and may the best man or woman win! Got Ka-Ching ?
Jackie Bassett,
CEO BT Industrials
Website: www.btind.com
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More about Hewlett-Packard, Google, Apple, Delta, Innovative Companies, HP, BT, Caterpillar, Pfizer, HIS Limited, Wal-Mart
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