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Determine Your Message
Now that you know where you stand on the digital scale, consider your personal brand -- that is, how you want to be known both online and in the physical world. Take stock of your strengths, particularly those that are unique to you, as well as your personal and professional goals. Having a clear personal brand that you want to communicate to the world will help you determine the most effective mechanisms for promoting yourself online. For example, if you want to distinguish yourself as a thought leader, you need to make smart contributions to the blogosphere. Exposing your interests and thought process will help you establish a virtual rapport with like-minded individuals and attract the right kind of opportunities, such as speaking engagements at conferences. When you do get asked to speak at an event, make sure your bio gets listed on the conference website, which will improve your online profile.
Tools of the Trade
A blog is one of the best tools for improving your online identity. It's better than a static website because it is written in your voice. Communicating in your voice will ensure that your Web profile is unique and consistent with who you are in the physical world. A blog also provides evidence of your expertise and achievements. You can write about your work (without divulging secrets) and share your insights about industry news. Thus, it serves as a digital portfolio. People want to see that you are on top of the happenings in your industry, that you are well connected and have solved problems that are similar to theirs. Your blog is a long-term career management vehicle. As such, you must regularly update content to keep in touch with your target audience. It doesn't have to be daily, but you should aim to post no fewer than three times a month.
To make your blog work even harder for your personal brand, give some thought to optimizing it for search engines. Think about the keyword phrases that people will be using to find someone with your expertise and make sure those keywords appear in the title and body of your blog post as well as the keyword box on the page where you compose your post. There are a number of tools that allow you to see how frequently those terms are used in searches. If they are too common, then it will be difficult to stand out online using those words and phrases.
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Zones provide focussed content from CIO and leading technology partners.- White PaperView this webcast and discover the drivers for changing network design practices, why many organisations are changing their approach to network architecture and how enterprises should be moving forward with open architecture multi-vendor network solutions. Register now and learn how your business can maximize the business value of the enterprise network.
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- White PaperLearn to tie virtualized computing to virtualized storage, to offer a dynamic set of capabilities within the data centre and create improved performance and system reliability. Discover how best to utilize EMC Celerra in a VMware ESX environment.
Discover how SOA can create smarter outcomes for your business.
Attend and learn:
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Click here for more information.
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CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II 05 October, 2007 06:00:00
For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders. - +
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For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders. - +
CIO Live Podcast #77: Panasonic Speeds Up Trans-Pacific File Transfers, Part III 21 September, 2007 07:00:00
Part three in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance. - +
CIO Live Podcast #76: Panasonic Speeds Up Trans-Pacific File Transfers, Part II 14 September, 2007 07:00:00
Part two in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance. - +
CIO Live Podcast #75: Panasonic Speeds Up Trans-Pacific File Transfers, Part I 07 September, 2007 07:00:05
Part one in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
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TJX Maxx hacker banged up for 30 years 09 January, 2009 11:26:00
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Data breaches rose sharply in 2008, says study 08 January, 2009 08:27:00
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Rogue SSL certificate exploit puts VeriSign on the spot 07 January, 2009 11:04:00
Wishes "white hat" researchers had notified VeriSign before public demo.Following the success of researchers last week in creating a false SSL certificate based on VeriSign's RapidSSL brand, the company is scrambling to explain how it happened, how it's preventing it from reoccurring, and whether its other SSL certificate-generation services are at risk. - +
With Gaza conflict, cyberattacks come too 05 January, 2009 08:03:00
Pro-Palestinian hackers have defaced thousands of sites following attacks in Gaza.The conflict raging in Gaza between Israel and Palestine has spilled over to the Internet. - +
5 ways to secure your Blackberry 18 December, 2008 12:58:00
What do Tom Cruise and the McCain campaign have in common? They have both been bitten by the loss of a Blackberry. Mobile expert Dan Hoffman gives advice on how to keep your cherished mobile device safe, even if it's out of your handsWhat do Tom Cruise and the McCain campaign have in common? They have both been bitten by the loss of a Blackberry. Mobile expert Dan Hoffman gives advice on how to keep your cherished mobile device safe, even if it's out of your hands.
IT industry veteran advises caution on outsourcing selection in light of Satyam problems 09 January, 2009 21:45:00
Research software developer appoints Susan Dart to new Business Development Director role 08 January, 2009 09:08:00
Research software developer appoints Susan Dart to new Business Development Director role 08 January, 2009 09:08:00
Anyware Introduce Two Powerful PCI TV Tuner Cards with S5 Power Up and Windows Media Center Remote 07 January, 2009 17:30:00
Fortinet Cures Mobile Phone “Curse of Silence/CurseSMS” Attack 07 January, 2009 16:30:00
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The state of Middleware
Middleware delivers unprecedented visibility and control over your business by making timely information available to decision makers. Organisations are using Middleware to leverage their existing IT investments, while optimizing their IT and business operations, securing their infrastructure and driving compliance. Read on to discover how Middleware can help you increase your businesses profitability.
