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You mentioned at the Premier 100 conference that Google now spends more money on power than it does on the capital costs over the lives of these machines. What steps have been take to make the server farms more energy efficient?
One is using [switchable] power supplies. We also do circuit designs to make the machines more efficient. We're trying to make our server farms as efficient as possible, in terms of heat dissipation and with as little cooling required as needed.
What are some sources of green power that Google is utilizing?
Look at our public announcements. We don't directly say which of those sources are currently used in our data center. We've markedly reduced our carbon footprint. [Note: Last year, Google announced its intention to become carbon-neutral in 2007 and beyond, and the company claims that it's on track toward meeting those goals.]
What's the coolest thing about your job?
That's a good question. It's to interact with supersmart people. You can't walk the hallways here without coming across someone with a superexciting background who is doing something completely different from what their background is in. That's pretty darn cool. And I get to work with these people. I don't have to be the guy [charged with finding] to find a 10 per cent cost reduction.
What are the biggest misconceptions that people outside of the company have about your role at Google?
Usually when I'm at a cocktail party, it's not so much about what I do for a living as it is about people who talk about their love of Google. They mostly express how excited they are about using our products and how they use them.
OK, then what is the most exasperating question that people outside of Google ask you?
"When are you going to release Product X?" Because people are so excited about the products we have, and there's so much creativity coming out of Google engineering, they want to know when we're going to release this function or that. And I can't answer. We just have so much work being done in our engineering labs.
And even if I knew, I still couldn't answer. There's so much innovation happening all the time, you don't know the next big thing that's going to happen. It's a really cool problem to have.
Let's switch gears for a moment. How do CIOs need to change their approaches?
The language we're using in the job must change. Increasingly, I don't think there's a meaningful distinction between technology and the business. It hasn't always been true. If you look at a company like Google, there's no distinction, but we're a technology company, so that kind of makes sense.
I think CIOs [need to] think about aligning with the business and really think about ourselves as being CIOs in the business. [CIOs should be] less budget-focused.
So how do CIOs make that transition?
We have to admit that there's a problem. We have to reward talent in the organization for taking risks and applying all of the innovation that's available to us and being truly a business function.
How do you see your own role evolving?
I feel like every three to six months I'm in a different job. Change is fast here. I can't predict what will happen down the road, but what I spend my time doing today won't be what I'm doing this summer or in the fall.
What are some of the things that concern you lately?
At the highest level, it's not that much different from anyone else -- to make my employees as productive as possible; for anyone who needs help, get it to them quickly; to make it possible for our users at Google Checkout to feel secure to buy from different merchants; and to support the growth of Google Apps.
When I go to speak with CEOs of Fortune 1,000 companies, I say "Here's how we run our company using Google Apps. Why don't you try it, too?"
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Read up on the latest ideas and technologies from companies that sell hardware, software and services. Discover the advantages of an open architecture multi-vendor network solution
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Zones provide focussed content from CIO and leading technology partners.- White PaperLearn to tie virtualized computing to virtualized storage, to offer a dynamic set of capabilities within the data centre and create improved performance and system reliability. Discover how best to utilize EMC Celerra in a VMware ESX environment.
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CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II 05 October, 2007 06:00:00
For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders. - +
CIO Live Podcast #78: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires 28 September, 2007 17:34:25
For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders. - +
CIO Live Podcast #77: Panasonic Speeds Up Trans-Pacific File Transfers, Part III 21 September, 2007 07:00:00
Part three in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance. - +
CIO Live Podcast #76: Panasonic Speeds Up Trans-Pacific File Transfers, Part II 14 September, 2007 07:00:00
Part two in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance. - +
CIO Live Podcast #75: Panasonic Speeds Up Trans-Pacific File Transfers, Part I 07 September, 2007 07:00:05
Part one in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
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TJX Maxx hacker banged up for 30 years 09 January, 2009 11:26:00
Key figure in the infamous TJX Maxx Wi-Fi hack of 2005 has been sentenced to 30-years in prison by a Turkish court.Maksym Yastremskiy, the Ukrainian accused of being a key figure in the infamous TJX Maxx Wi-Fi hack of 2005, has been sentenced to 30-years in prison by a Turkish court. - +
Data breaches rose sharply in 2008, says study 08 January, 2009 08:27:00
More than 35 million data records were breached in 2008, according to the Identity Theft Resource Center.More than 35 million data records were breached in 2008 in the U.S., a figure that underscores continuing difficulties in securing information, according to the Identity Theft Resource Center (ITRC). - +
Rogue SSL certificate exploit puts VeriSign on the spot 07 January, 2009 11:04:00
Wishes "white hat" researchers had notified VeriSign before public demo.Following the success of researchers last week in creating a false SSL certificate based on VeriSign's RapidSSL brand, the company is scrambling to explain how it happened, how it's preventing it from reoccurring, and whether its other SSL certificate-generation services are at risk. - +
With Gaza conflict, cyberattacks come too 05 January, 2009 08:03:00
Pro-Palestinian hackers have defaced thousands of sites following attacks in Gaza.The conflict raging in Gaza between Israel and Palestine has spilled over to the Internet. - +
5 ways to secure your Blackberry 18 December, 2008 12:58:00
What do Tom Cruise and the McCain campaign have in common? They have both been bitten by the loss of a Blackberry. Mobile expert Dan Hoffman gives advice on how to keep your cherished mobile device safe, even if it's out of your handsWhat do Tom Cruise and the McCain campaign have in common? They have both been bitten by the loss of a Blackberry. Mobile expert Dan Hoffman gives advice on how to keep your cherished mobile device safe, even if it's out of your hands.
IT industry veteran advises caution on outsourcing selection in light of Satyam problems 09 January, 2009 21:45:00
Research software developer appoints Susan Dart to new Business Development Director role 08 January, 2009 09:08:00
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Anyware Introduce Two Powerful PCI TV Tuner Cards with S5 Power Up and Windows Media Center Remote 07 January, 2009 17:30:00
Fortinet Cures Mobile Phone “Curse of Silence/CurseSMS” Attack 07 January, 2009 16:30:00
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Controlling storage costs with Oracle database 11g
Organisations must embrace new ways of storing data that don't involve adding more of the same hardware to accommodate data growth and dealing with duplication as well as uncompressed information. Simple steps such as tiering storage, moving data across these tiers and reducing the amount of data to be managed, can dramatically reduce capital and operating expenses. Read on to learn how to implement these steps in your business.










