Sunday | 6 July, 2008
CIO

Book looks at IT's chic appeal to attract girl power
New book to entice more teenage girls into IT gains worldwide attention
Andrew Hendry (Computerworld) 10 March, 2008 15:50:54

Related Stories
  • +

    Site combines Google and Yahoo search results 13 June, 2007 12:24:36

    Single click, double search
    Toll Free Yellow Pages today announced the launch of SearchBoth.com.au, the nation's first Web site that enables users to search both Google.com and Yahoo.com at the same time.
Additional Resources
Executive Guides
Whitepapers

Newsletter Subscription

Sign up for our CIO newsletters!
Weekly coverage of the issues that impact corporate and government information
RSS Feeds

An Australian not-for-profit book aimed at attracting teenage girls into careers in IT has attracted international attention and will now go on sale as part of a global bid to entice more young girls into IT careers.

"Tech Girls are Chic, not Just Geek" is aimed at girls aged 12-16 and follows the real life stories of 16 "tech girls" - a diverse range of young Australian women working in technical and non-technical IT careers, ranging from Web development to recruitment to research.

The women were selected for their diverse range of careers, aspirations, social backgrounds and working environments so that young readers could find at least one "tech girl" they can identify with.

Each "tech girl" has a "fun" profile that appeals to their younger target audience and aims to dispel the myth that a career in IT equates to being a desk jockey or a socially inept geek.

Each profile is followed by a short fiction story written by the featured "tech girl", a move that co-editor Jenine Beekhuyzen said was inspired by the popularity of the Girls Night In book series.

"We thought a short fiction story might be a nice way to firstly get the girls to pick the book up and read it, and then hopefully to show a different side of the women -- that they are creative and have skills other than technology skills," Beekhuyzen said.

"So for example there is a girl who wanted to create a formal dress of her own, but she couldn't draw. So she found a computer program that helped her to design her perfect formal dress."

The book, sponsored by AWISE and IBM, has been produced with the intention of handing out some 5000 free copies to young girls attending technology days held at schools in Queensland, Western Australia and Victoria, and more in high schools across the nation.

But depsite only being officially launched last week, Beekhuyzen said it has already attracted foreign attention, leading to a decision to make the book available for sale.

"We've had so much interest from people wanting to buy them, particularly from overseas. We've had lots of orders from the UK, Europe, and Singapore, so we've decided to sell them at $20 per book," she said.

"That money will help us print and post the book to other girls in Australia, so any girl that doesn't go to the events can order one online and we will post it out to them for free."

Beekhuyzen is currently a full-time PhD student at Griffith University as well as a small business operator.

She said one of the key inspirations for the book stemmed from the low number of girls studying IT related courses at universities.

"At the moment it is at about 10 per cent, which is probably the all time lowest it has ever been. If half the population is female and are using technology, and only 10 per cent of it is being made by females then I think the type of technology we are getting may be a bit skewed," she said.

"It's not really making use of the different people that are out there, the skills and perspectives they have. I guess technology could be quite different if we had more girls and women developing it."

Sonja Bernhardt, founder of the IT Screen Goddess Calendar and IT Million $ Babes Award, said it was great to see non traditional approaches to the issue of declining numbers of girls in IT.

"If more females were involved in designing and creating technology we may see a world with different designs, and one that takes into account an inclusive set of perspectives. We may even see technology that is simpler to use and more attractive," Bernhardt said.

Market Place
 

2008 CIO Summit

19th August, 2008 Four Seasons Hotel, Sydney Developed in partnership with CIO Magazine, IDC, INTEP and the CIO Executive Council.

The world of the CIO is extremely complex and diverse. Multiple priorities demand attention and decisions are needed instantly. Individual teams need to be driven towards common goals, and businesses strive to become more mobile, agile and responsive. For CIOs, the challenge never ends.

Every year the CIO Summit identifies what is top of mind for CIOs across Australia and New Zealand, and offers insight for CIO benchmarking and vendor strategic planning alike.

Recent IDC research shows that over 59% of CIO's believe that 'to achieve their business strategies, technology should be used more aggressively than today.'

Join us on August 19th to discover how this is possible with the latest technologies including Virtualisation, Web 2.0, IP Surveillance and Software as a Service (Saas).

Click here for registration.

Click here for more information.

Please email Denyse_Robertson@idg.com.au for further information.

  • +

    CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II 05 October, 2007 06:00:00

    For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders.
  • +

    CIO Live Podcast #78: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires 28 September, 2007 17:34:25

    For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders.
  • +

    CIO Live Podcast #77: Panasonic Speeds Up Trans-Pacific File Transfers, Part III 21 September, 2007 07:00:00

    Part three in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    CIO Live Podcast #76: Panasonic Speeds Up Trans-Pacific File Transfers, Part II 14 September, 2007 07:00:00

    Part two in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    CIO Live Podcast #75: Panasonic Speeds Up Trans-Pacific File Transfers, Part I 07 September, 2007 07:00:05

    Part one in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    'I have a lost laptop horror story for you' 30 June, 2008 10:08:14

    The devil of identity theft is in the details that follow...
    The devil of identity theft is in the details that follow: Russ Jones tells a tale of woe that isn't particularly dramatic -- or rare -- and yet it's exactly the kind of story that worries me enough to ignore my better judgment and buy identity-theft protection from my insurance provider.
  • +

    SQL attacks lobs onto pro tennis site 02 July, 2008 11:52:19

    Wimbledon perfect time for crook's criminal racket.
    Visitors to the Association of Tennis Professionals Web site have potentially been infected with spyware after apparent lax security allowed a malicious script to be injected across its pages.
  • +

    Hacking tools: A new version of BackTrack helps ethical hackers 30 June, 2008 10:57:21

    BackTrack is the quickest way to get access to hundreds of (legal) hacking tools
    Version 3.0 of BackTrack has been released. BackTrack is a Linux-based distribution dedicated to penetration testing or hacking (depending on how you look at it). It contains more than 300 of the world's most popular open source or freely distributable hacking tools.
  • +

    Japanese military loses data again 02 July, 2008 08:17:21

    Japan's Self Defense Force lost sensitive data on joint US-Japan military exercise
    Japan's Self Defense Force lost sensitive data pertaining to a joint US-Japan military exercise last year, the Ministry of Defense said Tuesday.
  • +

    ACLU, EFF sue US gov't over mobile phone tracking 03 July, 2008 08:37:23

    Two civil liberties groups sue the US Department of Justice over mobile phone tracking
    The American Civil Liberties Union (ACLU) and the Electronic Frontier Foundation (EFF) are asking a federal court to order the US Department of Justice to turn over records about the agency's tracking of mobile phone users.
CIO Webcast Innovation #8 - What are the biggest roadblocks to IT's involvement in innovation at your company?
Watch the latest latest edition of CIO Innovation which is now available for download.
Watch the webcast
Sign up to the CIO Innovation update email


CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II
Listen to the latest edition of CIO Live which is now available for download.
Listen to the podcast
Sign up to the CIO Live email
Whitepaper

The IP Storage payoff: Turning your investment into efficient, affordable results

Recent advances in IP-based storage technologies leverage existing technology and staff to easily and cost-effectively build and maintain sophisticated storage networks. Discover the solutions to your data storage challenges with IP storage.

Sponsored Links