Please wait while the page is being loaded Skip this advertisement >
Tuesday | 2 December, 2008
CIO
The Cisco Skid
Scott Berinato 10 August, 2001 09:00:00

Chellam at Xilinx attributes Cisco's failure to act expeditiously to the fact that its software ignored such macroeconomic factors as debt levels, economic spending, interest rates, the bond market and so forth, while trusting data freighted with growth biases. In short, the virtual close and forecasting didn't include the right economic indicators.

"They missed the shift," Chellam says flatly. "They were focused on what their customers were ordering. No one looked at the macroeconomic factors overshadowing the entire communications industry and spoke up. Someone should have said: ‘These orders can't be sustained'."

Chellam has created a task force at Xilinx to develop software that injects more macroeconomic indicators into his forecasts. He considers it the key ingredient missing across the networking supply chain. "I can't rely on just what Cisco tells me," he says. "We're developing leading indicators that are more macro in nature. Information that comes through banking, Wall Street, debt levels and economic spending - they're not intuitively related to me directly, but they have an effect." In essence, Chellam is attempting to draw a more detailed map than the one Cisco used to navigate the future. It is still, however, a map, not the territory itself.

He's also building a virtual close system, based largely on Cisco's. "Forgetting their failure to look at [macroeconomic] factors, I still think Cisco's use of the Internet is an asset," Chellam says. "But tools like the virtual close are secondary to [human judgement] decision, to process improvements. The virtual close can get better.

Cisco is making the virtual close and its demand forecasting better, Solvik says. But it's not clear how. As vague as Chambers sounded in May when promising a return to 30 per cent to 50 per cent growth sometime in the future, Solvik similarly doesn't provide many specifics for how Cisco is updating its infrastructure.

Solvik does say that the next step in its virtual supply chain is to create much-needed visibility into all levels of the networking industry. What he calls the new network supply chain will also allow the company to communicate with all networking-related companies and even see data passed between two other companies in the chain. Also, he says Cisco is updating its forecasting software, enhancing each business unit's forecasting capabilities.

One area Solvik is specific about is macroeconomic. He argues against its wide use, despite what Chellam says about the role of big-picture data. Solvik thinks the economy is too complex to get anything meaningful out of such broad numbers as gross domestic product or interest rates. "We can't put a judgement across the entire supply chain. Look at the economy today. Consumer confidence is up, and capital indicators sunk again. It's pretty darn complex," Solvik says, with perhaps a new appreciation for the limitations of his software.

But Cisco still wants to attribute its recent problems to uncontrollable forces, as if the historic $US2.2 billion inventory write-off and the steep decline of the company's stock had nothing to do with the men at the top or the systems they trusted.

"If we could look backward, I know there are a lot of things we'd do," Solvik says. "If we had a crystal ball . . . I just can't predict how we might have reacted if we had insight into these things we didn't know."

By intimating that only magic could have saved Cisco, Solvik is seconding CFO Carter's sarcastic comment to the Financial Times in April, "The slowdown happened at Internet speed," Carter said. "We're developing a new module for our system right now. It's called a crystal ball."

But some people don't believe a crystal ball was what Cisco needed. The ability to look away from the computer screen and out the window to see the rain coming down just might have sufficed.

Featured Whitepaper Sponsors
Market Place
 

Smart SOA World Tour

Discover how SOA can create smarter outcomes for your business.

Attend and learn:

  • How SOA is helping leading companies to become more agile
  • Where you should be applying SOA processes in your company
  • The top SOA implementation mistakes to avoid

Click here for more information.
  • +

    CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II 05 October, 2007 06:00:00

    For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders.
  • +

    CIO Live Podcast #78: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires 28 September, 2007 17:34:25

    For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders.
  • +

    CIO Live Podcast #77: Panasonic Speeds Up Trans-Pacific File Transfers, Part III 21 September, 2007 07:00:00

    Part three in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    CIO Live Podcast #76: Panasonic Speeds Up Trans-Pacific File Transfers, Part II 14 September, 2007 07:00:00

    Part two in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    CIO Live Podcast #75: Panasonic Speeds Up Trans-Pacific File Transfers, Part I 07 September, 2007 07:00:05

    Part one in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    Excerpt: Counterterrorism Strategies for Corporations 27 November, 2008 12:36:00

    Mike Ackerman calls terrorism "the skunk at the globalization lawn party." His new book lays out 10 principles for how businesses can prepare and respond.
    Mike Ackerman calls terrorism "the skunk at the globalization lawn party." His new book lays out 10 principles for how businesses can prepare and respond.
  • +

    The 10 Ackerman Principles of Counterterrorism 27 November, 2008 12:43:00

    Consultant and author Mike Ackerman's 10 counterterrorism principles for business.
    Consultant and author Mike Ackerman's 10 counterterrorism principles for business.
  • +

    Survey: Despite Risks, Employees Still Holiday Shop at Work 27 November, 2008 10:02:00

    As Cyber Monday approaches, research suggests a majority of workers will use their work computer to shop this holiday season. But despite the continued growth in online shopping, employees and business still don't understand the risk
    As Cyber Monday approaches, research suggests a majority of workers will use their work computer to shop this holiday season. But despite the continued growth in online shopping, employees and business still don't understand the risk.
  • +

    Why Cybercrime is Thriving 27 November, 2008 11:52:00

    A new Symantec report reveals just how large and sophisticated the online underground economy has grown
    A new Symantec report reveals just how large and sophisticated the online underground economy has grown.
  • +

    Employee Safety in Global Hotspots 27 November, 2008 11:53:00

    What risks do employees face in a sour global economy? What countries pose a growing threat of kidnapping for ransom? Is Columbia safer than Mexico? Insights from a former FBI hostage negotiator.
    What risks do employees face in a sour global economy? What countries pose a growing threat of kidnapping for ransom? Is Columbia safer than Mexico? Insights from a former FBI hostage negotiator.
CIO Webcast Innovation #8 - What are the biggest roadblocks to IT's involvement in innovation at your company?
Watch the latest latest edition of CIO Innovation which is now available for download.
Watch the webcast
Sign up to the CIO Innovation update email


CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II
Listen to the latest edition of CIO Live which is now available for download.
Listen to the podcast
Sign up to the CIO Live email
Whitepaper

How to improve employee productivity in small and medium businesses

U.S. businesses lose 5.4 billion productive hours through employees searching for information annually. Avoid the same inefficiencies occurring in your business. Read on to discover the productivity issues facing SMBs and how the Oracle Application Express (APEX) can improve employee productivity and enhance development efficiencies.