Thursday | 8 January, 2009
CIO
The Cisco Skid
Scott Berinato 10 August, 2001 09:00:00

Cisco's forecasting software not only failed to predict the economic downturn: its much-touted software and outsourcing infrastructure actually clouded the company's crystal ball.

There's Cisco before and Cisco after,and the two crossed paths, awkwardly, this past April.

Cisco Before was CFO Larry Carter writing in April's Harvard Business Review about the San Jose, California-based company's "virtual close" software. "We can literally close our books within hours," Carter boasted in the article. "More important, the decision makers who need to achieve sales targets, manage expenses and make daily tactical operating decisions now have real-time access to detailed operating data." Cisco's decision makers possessed a godlike ability to peer in to every nook and cranny of the business, 24x7, which Carter says allowed the company to forecast a slowdown in Japan's economy and garner half of the switching market there. Cisco After was CEO John Chambers, admitting to The Economist that same month: "We never built models to anticipate something of this magnitude."

That something was what is now inelegantly referred to as the recent economic downturn. It created a major earnings surprise for the manufacturer of switches and routers - the company's first negative quarter in more than a decade. In the third fiscal quarter of 2001, sales plunged 30 per cent. Chambers wrote off a mountain of inventory $US2.2 ($4.4) billion high, and 8500 people were laid off. On April 6, Cisco's stock sunk to $US13.63. Thirteen months earlier, it had been $US82.

Chambers surveyed the wreckage and compared it to an unforeseeable natural disaster. In his mind, the economy - not his company's software nor its management - was clearly to blame.

But other networking companies, with far less sophisticated tools, started downgrading their forecasts months earlier. They saw the downturn coming, Cisco did not. Other companies cut back on inventory. Cisco did not. Other companies saw demand declining. Cisco saw it rising.

Even more troubling, there's ample evidence that the company's highly touted systems contributed to the fog that prevented it from seeing what was clear to everyone else. Cisco executives may have been blinded by their own good press. What's clear is that overreliance on technology led the company down a disastrous path.

CIO Peter Solvik defends his company's systems. He insists that without the forecasting software, that third quarter would have been even worse. He says that once executives realised there was a crisis, the day-to-day, near-real-time data helped Cisco quickly hit the brakes. It was just that "the speed of the swing caught everyone by surprise", Solvik says.

Of course, surprise was exactly what Cisco's software systems were supposed to eliminate.

Featured Whitepaper Sponsors
Market Place
 

Smart SOA World Tour

Discover how SOA can create smarter outcomes for your business.

Attend and learn:

  • How SOA is helping leading companies to become more agile
  • Where you should be applying SOA processes in your company
  • The top SOA implementation mistakes to avoid

Click here for more information.
  • +

    CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II 05 October, 2007 06:00:00

    For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders.
  • +

    CIO Live Podcast #78: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires 28 September, 2007 17:34:25

    For his new book, The Outsider's Edge: The Making of Self-Made Billionaires, social researcher Brent D Taylor spent four years of intensive research investigating the psychological make-up and backgrounds of some of the world's richest men and women, including IT luminaries Bill Gates, Larry Ellison and Steve Jobs. Taylor discovered that, despite working in different industries and coming from different upbringings, they all have one thing in common -- they are all outsiders.
  • +

    CIO Live Podcast #77: Panasonic Speeds Up Trans-Pacific File Transfers, Part III 21 September, 2007 07:00:00

    Part three in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    CIO Live Podcast #76: Panasonic Speeds Up Trans-Pacific File Transfers, Part II 14 September, 2007 07:00:00

    Part two in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    CIO Live Podcast #75: Panasonic Speeds Up Trans-Pacific File Transfers, Part I 07 September, 2007 07:00:05

    Part one in our three-part special report from CIO's sister publication Network World in the US, as Paul Desmond reports from the Network World IT Roadmap Conference in Santa Clara, California. With development teams in the US and Japan, Panasonic needed a more efficient way to move very large files between the two locations. Iben Rodriguez, IT consultant for Panasonic Research and Development, explains how a storage-area network and virtual server technology helped speed up WAN performance.
  • +

    Data breaches rose sharply in 2008, says study 08 January, 2009 08:27:00

    More than 35 million data records were breached in 2008, according to the Identity Theft Resource Center.
    More than 35 million data records were breached in 2008 in the U.S., a figure that underscores continuing difficulties in securing information, according to the Identity Theft Resource Center (ITRC).
  • +

    Rogue SSL certificate exploit puts VeriSign on the spot 07 January, 2009 11:04:00

    Wishes "white hat" researchers had notified VeriSign before public demo.
    Following the success of researchers last week in creating a false SSL certificate based on VeriSign's RapidSSL brand, the company is scrambling to explain how it happened, how it's preventing it from reoccurring, and whether its other SSL certificate-generation services are at risk.
  • +

    With Gaza conflict, cyberattacks come too 05 January, 2009 08:03:00

    Pro-Palestinian hackers have defaced thousands of sites following attacks in Gaza.
    The conflict raging in Gaza between Israel and Palestine has spilled over to the Internet.
  • +

    5 ways to secure your Blackberry 18 December, 2008 12:58:00

    What do Tom Cruise and the McCain campaign have in common? They have both been bitten by the loss of a Blackberry. Mobile expert Dan Hoffman gives advice on how to keep your cherished mobile device safe, even if it's out of your hands
    What do Tom Cruise and the McCain campaign have in common? They have both been bitten by the loss of a Blackberry. Mobile expert Dan Hoffman gives advice on how to keep your cherished mobile device safe, even if it's out of your hands.
  • +

    Wireless VPNs: Protecting the wireless wanderer 18 December, 2008 11:04:00

    Employees sipping café Java over their wireless laptops may think a VPN makes them safe and secure. With careful configuration, there's some chance they're right
    Employees sipping café Java over their wireless laptops may think a VPN makes them safe and secure. With careful configuration, there's some chance they're right.
CIO Webcast Innovation #8 - What are the biggest roadblocks to IT's involvement in innovation at your company?
Watch the latest latest edition of CIO Innovation which is now available for download.
Watch the webcast
Sign up to the CIO Innovation update email


CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II
Listen to the latest edition of CIO Live which is now available for download.
Listen to the podcast
Sign up to the CIO Live email
Whitepaper

Business Intelligence and Enterprise Performance Management: Trends for Emerging Businesses

Hyperion surveyed 163 companies to understand BI and EPM requirements, evaluation processes, and extent of adoption. Top areas of current and future investment for emerging businesses include budgeting and planning as well as management reporting solutions. Read on to discover more.