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Sunday | 23 November, 2008
CIO
Big D, Little IT
Angela Genusa 08 October, 2001 10:29:27

Some might wonder if McFarland is suited to tackle such an enormous challenge. A ruddy-faced Massachusetts native, he has a jocular, bull-in-a-china-shop style. When the former Marine Corps officer and Vietnam veteran pitches his master plan, he punctuates it with drill-sergeant-like calls to action. "You've got to go for it! Huh! Huh!" He also has a proclivity for hyperbole. When initially interviewed, he stated he had been "the head of IT" in San Francisco when in fact he had been general manager for the department of electricity and telecommunications. McFarland began his career in the telecom industry in 1971 with New York and New England Telephone and Telegraph, where he spent 14 years. From 1985 to 1991, he held various positions with companies specialising in telecommunications and communications networking services. His initiation into the public sector came during his five-year tenure, from 1991 to 1996, in San Francisco.

McFarland's performance there has received mixed reviews. Angela Alioto, former president of the board of supervisors for the city and county of San Francisco, gives McFarland kudos for his handling of multiple contracts in his department during a controversial period in city politics. "Dan was Mr Information," she says. "I vividly remember Dan always being available, always well-informed and always prepared. One thing has to be said about Dan: he was respected. That's rare when you're in the middle of a storm." However, Ed Harrington, controller of the city and county of San Francisco, who headed information technology during McFarland's tenure, says: "I don't believe he was viewed as being very successful."

Between San Francisco and Dallas, McFarland was president and chief operating officer of a communications integration systems company in Iowa, followed by two short-lived stints: one as IS director for Boone County, Missouri., and another as director of distributed computing services with MCI Systemhouse (bought by Electronic Data Systems). McFarland was appointed to his position as CIO of Dallas, where he reports to the city manager, just eight months before the Y2K deadline. Of his initial thoughts on the condition of the city's IT when he arrived, he says: "Let's just say, it's probably one of the largest undertakings I'd ever make - a daunting task."

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