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Friday | 5 December, 2008
CIO
Blog: The Problem With "Chindia"
Stephanie Overby 17 October, 2007 12:23:50

Was it that long ago that everyone rushed after the promise of 80 percent savings by outsourcing work to vendors in India only to come away disappointed? Do we not remember how those pesky cultural, process, and people issues got in the way? Sure, not everyone high-tailed it out of India (although some did). But for those who stayed, it took time, effort, and money to try to make it work reasonably well. And, of course, there weren't any 80 percent cost savings. Hell, some people are still having trouble with their work in India.

Doesn't it stand to reason that all those issues only get multiplied as the outsourcers themselves expand globally? If it's difficult to recruit and retain people locally, isn't it exponentially harder to do halfway around the world? Mergers and acquisitions are tricky to integrate in similar geographies. I mean, Nextel was based in Reston, Va., and Sprint was based in Overland Park, Kan. and even they couldn't make it work. Do you want to outsource to a vendor that just set up shop in whatever region it is you're considering? Or one that just got acquired by another company in another timezone? Or one that's been operating there forever, but doesn't have as good a reputation as the other two?

Let's think this through. I'm considering re-locating some work closer to my U.S. headquarters. How about Mexico? Who do I go to? I've been working with Genpact in India. They've set up shop in Juarez and they'd love an inaugural deal with a marquee customer like me. But they're new to Mexico. Are they getting the best people? Do they know how to fully take advantage of the location yet? Is Genpact Mexico the same as Genpact India? Hmmm. Maybe I should consider local Mexican company. How about Softtek? They're the largest private IT services company in Latin America and headquartered right there in Monterrey. What's that? Their management is busy with the daunting task of integrating I.T. United, the Chinese software development company they acquired? O-kaay. Maybe I should call up IBM. They're what?

Now, I'm not picking on Genpact. Or Softtek. Or IBM. Everyone is doing it. (Or almost everyone.)

It's not a small world after all. In fact, the more connections we make, the more big and messy and complex it is. Eventually, perhaps, the world will seem flatter. Maybe you'll be able to send work wherever it's convenient or cost-effective or compatible for you without too much thought. But not just yet.

I'm not advocating sticking your head in the sand or building walls or whatever your favorite metaphor is for isolationism. I'm just saying, let's not be coy about what it all really means right now.

Latest User Comments
Outsourcing needs to add value

My thought process is very much similar to the one presented here. The problems about the alignment of IT functions with other business units are well understood. IT's role as value creator and more recently as innovator means a broader role for the IT bosses and technical staff. This means they have to work closely with their colleagues from various business units in order to come up with the niche applications which can aid the business to improve its effectiveness. This needs different kind of skill-mix within the team compared to what is traditionally available. The technical minds need to have soft skills and their IT bosses need an understanding about the bigger business game in order to organize their house to match the business strategy. Coming back to the topic of discussion here, I want to submit that outsourcing to a low income economy does not automatically produces better or desirable results for the business whether it is China or India or Mexico or Brazil. I used to work for a large manufacturing company. They have significant presence on 4 continents and are a market leader globally with around 60% global market share. They had isolated IT departments scattered across the globe with little or no knowledge about each other. Few years ago the company management decided to adopt a global unified approach to market their brand more forcefully and to make use of their global synergies to propel the business. As part of this the IT adopted an ambitious transformation objective to have a single IT department where cost cutting through stream lining different projects was an important cornerstone of the policy. They agreed to use the same software, processes, networking models etc globally to reduce cost and make use of global IT human resources. At that time outsourcing was a hotly debated topic. Considering the cash flow situation of company and just like everywhere many of the top managers (non-IT) believed that outsourcing to a low cost economy (say India) would be a silver bullet solution. However the fact was that company had no business in India. They just acquired some businesses in China which they were struggling to manage. The bulk of their revenue was from North America, Europe and Asia Pacific (minus China). The R&D and innovation was conducted and initiated within mostly developed economies where the engineering talent was based. Fortunately the IT executive team realized that in order to support their businesses through IT, their analysts or consultants need to work closely with the business stake holders. This is a full time and very rigorous job requiring a lot of troubleshooting (most of the users don’t understand what they want) because of evolutionary behavior of requirements engineering. This is just one aspect of innovation being introduced through the development of the necessary software. Perhaps its easy to outsource some of the network and administration work. Some of the call centre work can be outsourced too. However in each case they had to consider that global presence of company means 24x7 operations. Where to base the data centers and contact centers decision required and understanding of all the strategic needs of the company rather than motivated from the Ch-India mantra we hear from the many industry analysts. Again it does not mean that China and India factor is not important. At the end of the day what matters are the basic economic concepts. In other words, the transaction cost of doing business need to be compared with the economic cost of doing business too.


Submitted by shoaibshaukat on 17 October 2007
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