Saturday | 30 August, 2008
CIO
Voicing My Difficulties
The lure of free phone calls might be enticing, but configuring commercial VoIP systems is still a black art
Bruce Kirkham 05 July, 2007 10:06:09

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Zero dollar calls currently also means zero revenue VoIP providers, as most of them aren't making any money from their services at the moment. Could offering a free service on an expensive service be commercially viable? It's happened before. Pay-per-month TV is starting to claw some market share from free-to-air TV, proportional to an increase in quality programming, but it's taken 10 years. Callers are starting to use pay-per-minute mobile phones in preference to un-timed landline phones due to features like address book and caller ID. That's taken 20 years. So perhaps mobile VoIP will dominate over time provided it can offer benefits other than just cost reduction.

Before this can occur, the mobile network, which took years to solve drop-outs when handing calls from one mobile phone to another, has to work out how to hand off IP addresses. I can see two reasons why mobile vendors will solve this problem. FOLOMS (fear of loss of market share) is a powerful business motivator, and already Hutchinson and Optus have announced plans for VoIPOMN. Secondly there's FOLOF (fear of loss of face) as network providers desperately try to fill up their 3G networks to justify the billion dollars they spent on it six years ago.

No FOLOF for me, as I sauntered into the finance director's office, flaunting the much lower phone bill as proof of my management skills. I didn't show him the rather expensive VoIP purchase orders which further illustrated my management skills. Annoyingly, he reads the technology magazines, and smugly asked why I wasn't integrating VoIP, messaging applications and desktop software to demonstrate Unified Communication.

The only reason I didn't demonstrate a Unified Digit was I heard my phone ringing from the other end of the office. I still haven't worked out how to configure volume settings.

Bruce Kirkham is a veteran IT satirist and professional speaker ­specializing in leading edge technologies and scepticism, who views the IT industry not so much as "dot com" as "dot comedy"

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2008 CIO Summit

19th August, 2008 Four Seasons Hotel, Sydney Developed in partnership with CIO Magazine, IDC, INTEP and the CIO Executive Council.

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