Tuesday | 7 October, 2008
CIO
Searching for Happy Customers
Hint: The answer is not always Google. CIOs share their hard-earned lessons
Galen Gruman 06 August, 2007 13:38:02
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    Oh, it must be nice to be the CIO of a FedEx or a GE or a Credit Suisse. Places where IT and the business are so tightly aligned you can barely tell the two apart. Where corporate leaders understand that IT is a strategic asset and support it as such
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    What Price Innovation? 05 November, 2007 13:44:31

    CIOs say they want more than the traditional “your mess for less” relationship with their outsourcing providers. And the providers want to market themselves as partners in innovation. So why isn’t it happening?
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Sidebar: It's All About Context

Many search engines will give external users access to your Web site's content. But not all provide the ability to infer context from the content and then let an enterprise refine and manage that context.

Leading players include Endeca Technologies, InQuira, Progress Software, SLI Systems, Visual Sciences and Vivisimo. All but InQuira and Vivisimo also offer search-based merchandising capabilities for e-commerce sites. SLI Systems provides its tools as a hosted service, while the other tools are designed to be deployed at the enterprise.

Teragram provides a tool to create the metadata from which various search engines can access the context.

Several companies can help you extend external search capabilities. For example, Baynote tracks users across the Web to build a profile of interests that a search engine can use invisibly to better target search results. And Nexidia offers search technology for audio and video content, using analysis of the audio to determine contextual matches to search terms. — G GRUMAN

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CIO Live Podcast #79: Brent D Taylor, author of The Outsider's Edge: The Making of Self-Made Billionaires Part II
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