Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing
A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.
Please supply your email address to access the content.
- Police arrest 16 people for alleged Remote Access Trojan hacking
- Why is Microsoft updating Windows PCs for a security bug on the server?
- Critical XSS flaws patched in WordPress and popular plug-in
- How CSOs Can Help CIOs Talk Security to the Board
- NotCompable sets new standards for mobile botnet sophistication