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Whitepaper

Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing

Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing

A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.
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