Strive for Simplicity
Today, forward-thinking enterprises are taking a close look at what they need and what they don’t—trimming excess spending, jettisoning processes that don’t drive revenue, and streamlining complicated operations. Enterprises that have mastered the skill of simplifying reap the benefits of better visibility into their business, a more nimble structure that reacts quickly to customers and the market, and even reduced spending. Read more.
Please supply your email address to access the content.
- CMO Council: CMO/CIO friction inhibiting digital marketing innovation
- Salesforce brings customer strategy mapping to mobile apps
- CMO interview: How Citibank is dishing up targeted customer engagement
- How haptics will transform your gadgets
- Report: Global digital advertising spend propelled by ad tech innovations