Enhancing Decision-Making, Cost-Efficiency, and Profitability With Predictive Analytics
Today’s managers must always look at the past, present, and future. They need reports on past performance to improve operational efficiency. Business intelligence (BI) platforms such as Information Builders WebFOCUS, are providing a unified decision-support environment where managers can retrieve and analyze data about past, present, and future activities. In this paper, we will discuss the incorporation of predictive modeling capabilities into the WebFOCUS BI platform, and highlight how this advanced functionality can dramatically improve decision-making, thus reducing risk and costs while increasing revenue and profits.
Please supply your email address to access the content.
- Changing culture key to achieving digital agility
- OpenText CMO: Role of marketing technologist will be short lived
- Adshel to deploy beacon technology across outdoor advertising panels nationally
- CIO, CMO take top two posts at Myer following Brookes' departure
- CommBank CMO adds strategy to her executive marketing responsibilities