Twitter Marketing: An Hour a Day
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.
- Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
- This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
- The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
- Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
- The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others. Follow Hollis's tweets at www.twitter.com/hollisthomases.
Table of Contents
1 Understanding Twitter.
2 Who's Using Twitter for What.
3 Twitter, the Multi-Purpose Platform & Why It Could be Right for Your Organization.
Part II Month 1: Master Twitter Fundamentals.
4 Week 1: Get on Twitter.
5 Week 2: Find and Attract Followers.
6 Week 3: Use Twitter Search and Other Tools to Improve Your Experience.
7 Week 4: Tracking and Monitoring What Twitter Generates for You.
Part III Month 2: Develop and Launch Your Strategic Plan.
8 Week 5: Study Elements of a Successful Twitter Strategy.
9 Week 6: Establish Goals and Get Corporate Buy In.
10 Week 7: Get Your Brand Started on Twitter.
11 Week 8: Monitor, Measure, and Valuate.
Part IV Month 3: Maintain Your Twitter Presence.
12 Week 9: Institutionalize Maintenance.
13 Week 10: Prepare for Crisis Management.
14 Week 11: Develop a Direct Response Promotion for Twitter.
Sign up now »
This handbook shines a light on the dark corners of advanced malware, both to educate as well as to spark renewed efforts against these stealthy and persistent threats. By understanding ...
"Suggesting that people's "purpose is to get information to flow through the ..."
Why change management doesn’t work
"Darn those pesky laws that get in the way of commercial exploitation ..."
Larry Page wants to see your medical records
"Instead of partitioning the device between corporate and personal data, another approach ..."
Dual-Persona Smartphones Not a BYOD Panacea
"Well that's a nice back-handed compliment isn't it? So now, finally, my ..."
After two-year hiatus, EFF accepts bitcoin donations again
"Actually, both Mobile App developers and CIOs should be blamed for it. ..."
CIOs struggle to deliver timely mobile business apps: survey
- AusCERT 2013: Introduction to Network Security Monitoring with Security Onion - AusCERT Presentation
- Auscert 2013: Perimeter protection has failed, encryption needs its day in the sun
- AusCERT 2013: Low-level analysis can find, map data deleted from Android phones
- Cybercrime Survey: Almost half of small business victims
- AusCERT 2013: Cloud-based scanner identifies new malware by its ancestry
- Lack of information, skills hinder finance-business partnering: Deloitte
- Rapid-growing mobile payments market is driving a financial fraud marketplace
- HP profit falls 32 per cent as PC and server sales decline
- Google launching new fund for later-stage tech investments
- Apple defends offshore decisions that result in low taxes