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The Entrepreneur's Guide to Second Life: Making Money in the Metaverse

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best-known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.

Biography

Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.

Table of Contents

Chapter 1: The Meta of the Metaverse.

Chapter 2: Lying the Foundation for Your Business.

Chapter 3: Developing a Winning Market Plan.

Chapter 4: Walking the Runway—Fashion in Second Life.

Chapter 5: The Second Life Land Business.

Chapter 6: Construction Projects Big and Small.

Chapter 7: Making Money in the Second Life Sex Trade.

Chapter 8: Selling Objects, From Toys to Weapons.

Chapter 9: Interactive Business Opportunities.

Chapter 10: Running a Business in Teen Second Life.

Chapter 11: The Future of Second Life Entrepreneurship.

Appendices.

Appendix A: Other Resources.

Appendix B: Second Life Item Prices.

Appendix C: Earning Potential of a Seconf Life Entrepreneur.

Appendix D: SL Community Standards and Intellectual Property.

Index.

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