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Starting an Online Business All-In-One for Dummies®, 2nd Edition

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

  • Build a business plan that translates your ideas into a profitable enterprise
  • Choose software to help you manage taxes, balance sheets, and other accounting chores
  • Create a Web site that helps your business make money
  • Fill orders, pack and ship merchandise, and manage stock
  • Set up, budget for, and implement a plan to protect vital computer equipment
  • Use PR and advertising tools that best promote your business online, including Google AdWords
  • Choose what sells best in Second Life and earn real money from your virtual store
  • Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

Biography

Shannon Belew is co-owner of several online businesses including Bizoffice.com, a nationally recognized, award-winning global provider of resources for small and home businesses. Joel Elad is the author of Web Stores Do-It-Yourself For Dummies. He started his first online business in 1993.

Table of Contents

Introduction.

Book I: Online Business Basics.

Chapter 1: Starting from Scratch.

Chapter 2: Turning Internet Dreams into Reality.

Chapter 3: Getting Real: Creating a Usable Business Plan.

Chapter 4: Finding Money to Fund Your Online Start-Up.

Chapter 5: Creating Policies to Protect Your Web Site.

Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency.

Book II: Legal and Accounting.

Chapter 1: Minding the Law.

Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations.

Chapter 3: The Trademark-and-Copyright Two-Step.

Chapter 4: Accounting for Taxes (And Then Some).

Book III: Web Site Design.

Chapter 1: What’s in a (Domain) Name?

Chapter 2: Designing Customer-Friendly Sites.

Chapter 3: Building a Site without Spending a Fortune.

Chapter 4: Finding the Host with the Most.

Chapter 5: Writing Content that Search Engines Want to See.

Chapter 6: Lights, Camera, Action! Taking Your Site Live.

Book IV: Online and Operating.

Chapter 1: Determining Your Revenue Model.

Chapter 2: Making Money with Affi liate Programs.

Chapter 3: Turning Information into Profi t, from e-Books to Webinars.

Chapter 4: Paying Up with the Right Payment Options.

Chapter 5: Putting the (Shopping) Cart before the Horse.

Chapter 6: Taking Inventory.

Chapter 7: Fulfi lling Expectations and Orders.

Book V: Internet Security.

Chapter 1: Understanding Security and Your Risks.

Chapter 2: Developing a Security Plan.

Chapter 3: Attacked! What to Expect from the Net-Thief.

Chapter 4: Securing Your Site and Your Business.

Chapter 5 : Overcoming Security Concerns in the Wireless World.

Book VI: Boosting Sales.

Chapter 1: Driving Traffi c, Driving Sales.

Chapter 2: Special-Edition Public Relations for the Web.

Chapter 3: Web Marketing at Work.

Chapter 4: Converting Browsers to Buyers.

Chapter 5: Analyzing and Monitoring Your Customers.

Chapter 6: Mastering Search Engines, Optimization, and Rankings.

Book VII: Retail to E-Tail.

Chapter 1: Knowing When to Put Your Store Online.

Chapter 2: Understanding the Differences between Real and Virtual Customers.

Chapter 3: Window Dressing for the Online Display.

Chapter 4: Making In-Store Customers Loyal Online Shoppers.

Chapter 5: Staying Local, Getting Mobile with M-Commerce.

Chapter 6: Troubleshooting the Transition to E-Tail.

Book VIII: Storefront Selling.

Chapter 1: Instant E-Commerce with Storefronts.

Chapter 2: Mastering the Amazon.

Chapter 3: Let’s Hear It for Yahoo!

Chapter 4: Making eBay THE Way.

Chapter 5: New Storefronts, New Opportunities.

Book IX: Fundraising Sites.

Chapter 1: Raining Donations: Why Not-for-Profi t Is Big Business Online.

Chapter 2: Adding Online Moneymakers to an Existing Site.

Chapter 3: Getting the Donor Base to Come to You.

Chapter 4: More Online Marketing Strategies for Nonprofits.

Chapter 5: Legal Considerations for Nonprofi t Organizations.

Book X: Niche E-Commerce.

Chapter 1: Discovering Niche Markets.

Chapter 2: Discovering Niche Trends That Pay: Children and Boomers.

Chapter 3: Blogging for Profit.

Chapter 4: Socializing (And Profi ting) in Second Life.

Book XI: E-Commerce Advanced.

Chapter 1: Overhauling the Business.

Chapter 2: Redesigning to Win New Customers.

Chapter 3: Expanding Products to Increase Stagnant Sales.

Chapter 4: Bringing Former Customers (Back) Home.

Chapter 5: Revisiting Marketing Strategies.

Chapter 6: Hiring Experts to Get Business Rolling Again.

Chapter 7: Transitioning a Small Site into Big Business.

Index.

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