Professional Search Engine Optimization with Asp.net: A Developer's Guide to Seo
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book
- Understand the criteria that influence search engine rankings
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
Use HTTP Headers to properly indicate the status of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users as well as search engines
SEO enhancements that can easily be applied to an existing web site
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Jaimie Sirovich is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on all eCommerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.
Table of Contents
Chapter 1: You: Programmer and Search Engine Marketer.
Chapter 2: A Primer in Basic SEO.
Chapter 3: Provocative SE-Friendly URLs.
Chapter 4: Content Relocation and HTTP Status Codes.
Chapter 5: Duplicate Content.
Chapter 7: Web Feeds and Social Bookmarking.
Chapter 8: Black Hat SEO.
Chapter 9: Sitemaps.
Chapter 10: Link Bait.
Chapter 11: Cloaking, Geo-Targeting, and IP Delivery.
Chapter 12: Foreign Language SEO.
Chapter 13: Coping with Technical Issues.
Chapter 14: Case Study: Building an E-Commerce Store.
Chapter 15: Site Clinic: So You Have a Web Site?
Appendix A: Simple Regular Expressions.
Sign up now »
Enterprise-wide cloud implementation can be a challenging process, requiring a thoughtful, strategic approach. In this whitepaper, IBM® shares considerations for developing enterprise cloud strategies. It looks into how the rapid-scale ...
"Suggesting that people's "purpose is to get information to flow through the ..."
Why change management doesn’t work
"Darn those pesky laws that get in the way of commercial exploitation ..."
Larry Page wants to see your medical records
"Instead of partitioning the device between corporate and personal data, another approach ..."
Dual-Persona Smartphones Not a BYOD Panacea
"Well that's a nice back-handed compliment isn't it? So now, finally, my ..."
After two-year hiatus, EFF accepts bitcoin donations again
"Actually, both Mobile App developers and CIOs should be blamed for it. ..."
CIOs struggle to deliver timely mobile business apps: survey
- AusCERT 2013: Users, cats more likely hack culprits than cyber-espionage: Trustwave
- AusCERT 2013: Home-electronics gear’s UPnP as insecure in Australia as rest of world: Metasploit
- AusCERT 2013: Big data skills help beat the bad guys, says HP
- Growing mobile malware threat swirls (mostly) around Android
- In pictures: AusCERT 2013 Day One