• Author:
  • Hennig, Teresa
  • Bradly, Truitt
  • Linson, Larry
  • Purvis, Leigh
  • Spaulding, Brent
• Subject:
  Computer Hardware
• Published by:
  John Wiley & Sons Inc (US)
• Published:
  12/03/2010
• Price:
  $74.99
• <  Buy this book  >

Database models developed by a team of leading Microsoft Access MVPs provide read-to-use solutions for sales, marketing, customer management and other key business activities for most small businesses

As the most popular relational database in the world, Microsoft Access is widely used by small business owners. This book responds to the growing need for resources that help business managers and end users design and build effective Access database solutions for specific business functions.

• Written by a team of Microsoft Access MVPs, this guide shows you how to design databases for the essential activities of most small businesses, including marketing and sales, customer management, inventory management, quality control, budgeting, financial tracking and analysis, and more
• The accompanying CD-ROM contains ready-to-load databases that can quickly be customized, saving you countless hours of development effort
• Features a step-by-step interview process to help tailor the database structure to specific business scenarios

With this valuable guide and CD-ROM, you'll be on your way to implementing database solutions in no time.

Introduction.

Part I Introduction and Basic Concepts.

Chapter 1 Overview and Road Map.

Chapter 2 Elements of a Microsoft Access Database.

Chapter 3 Relational Data Model.

Part II Dealing with Customers and Customer Data.

Chapter 4 People, Organizations, Addresses.

Chapter 5 Customer Relationship Management.

Chapter 6 Marketing.

Chapter 7 Sales.

Part III Producing and Tracking the Goods & Services.

Chapter 8 Production and Manufacturing.

Chapter 9 Inventory Management.

Chapter 10 Services.

Part IV Tracking and Analyzing Financial Data.

Chapter 11 Accounting Systems: Requirements and Design.

Part V Independent Areas.

Chapter 12 Accounting: Budgeting, Analysis, and Reporting.

Chapter 13 Managing Memberships.

Chapter 14 Implementing the Models.

Chapter 15 SQL Server and Other External Data Sources.

Part VI Appendices.

Appendix A Field Properties.

Appendix B Relationships, Joins, and Nulls.

Appendix C Resolving Relationship Triangles.

Appendix D Measures: Financial and Performance.

Appendix E References and Resources.

Appendix F What’s on the CD-ROM.

Part VII Bonus Material.

Chapter B1 Knowledge: Intellectual Property, Structural Capital, and Intellectual Capital.

Appendix BA Database and Business Terms.

Appendix BB Gathering Requirements.

Appendix BC Data Warehousing Concepts.

Appendix BD Database Platforms.

Index.