• Author:
  • Harwood, Martin
  • Harwood, Michael
• Subject:
  Internet Guides & Online Services
• Published by:
  John Wiley & Sons Inc (US)
• Published:
  18/09/2009
• Price:
  $44.99
• <  Buy this book  >

Turn landing pages into profits with the right tools

Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website.

• Discover the power of language and how to use it as a call to action
• Start predicting customer browsing behavior
• Diagnose current problems with your landing page
• Create a unified marketing message between the search engine result and landing page
• Examine common optimization approaches
• Master specific tools for tracking results and follow strict maintenance procedures

If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.

Part I: Landing Page Basics.

Chapter 1: Introducing Landing Page Optimization.

Chapter 2: Understanding Online Marketing Basics.

Chapter 3: Preparing for Your Landing Page.

Part II: Building Landing Pages.

Chapter 4: Identifying Key Landing Page Elements.

Chapter 5: The “Best Practices” of Landing Page Aesthetics.

Chapter 6: Writing for Landing Pages.

Chapter 7: Building Customer Trust.

Part III: Getting to Know Your Customers.

Chapter 8: Getting to Know Your Audience.

Chapter 9: Meeting Your Visitors’ Expectations.

Chapter 10: Improving Customer Communications.

Part IV: Increasing Your Sales.

Chapter 11: Understanding E-Commerce and Closing Online Sales.

Chapter 12: Fine-Tuning Your Landing Page.

Part V: Driving More Visitors to Your Site.

Chapter 13: Using Keywords Effectively.

Chapter 14: Understanding Search Engine Marketing.

Chapter 15: Driving Traffi c with Ads, Articles, and Other Tricks.

Chapter 16: Paying for Your Clicks.

Chapter 17: Running a Google PPC Campaign.

Part VI: The Part of Tens.

Chapter 18: Ten-Point Landing Page Inspection.

Chapter 19: Ten Surefi re Ways to Increase Conversion Rates.

Index.