
Authoritative.
Strategic.

Part I: Jumping Into Google.
Chapter 1: Google Saves the Day, Every Day.
Chapter 2: Reclaiming Your Time from Wasteful Searching.
Part II: Taming Google.
Chapter 3: Recovering the Facts: Using Google as an Answer Engine.
Chapter 4: Froogle and Google Catalogs Rescue Your Gift List.
Chapter 5: Saving Yourself from TV News with Google News.
Chapter 6: Preserving Online Conversations with Google Groups.
Chapter 7: Mapping the Web’s Terrain.
Part III: Specialty Searching.
Chapter 8: Searching the Neighborhood.
Chapter 9: Shining the Search Spotlight on Specialty Categories.
Chapter 10: The Professional Rescue Team at Google Answers.
Chapter 11: Experimenting in Google Labs.
Part IV: Putting Google to Work.
Chapter 12: Lifelines: Googling from Anywhere.
Chapter 13: Reclaiming Your Lost Stuff: Google Desktop to the Rescue.
Chapter 14: Saved by a Thread: Reinventing E-mail with Gmail.
Chapter 15: Giving Your Visitors a Leg Up: Google on Your Site.
Part V: The Business of Google.
Chapter 16: Bringing Google and Its Users to Your Site.
Chapter 17: Stimulating Your Business with AdWords.
Chapter 18: Rescuing Your Revenue with Google AdSense.
Part VI: The Part of Tens.
Chapter 19: Ten Alternative Googles.
Chapter 20: Ten More Alternative Googles.
Chapter 21: Ten Google Games.
Chapter 22: Ten Sites and Blogs about Google.
Index.
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