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Google® Blogger for Dummies®

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.

More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to:

  • Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
  • Choose a domain name, learn to use the dashboard, pick a template, and configure settings
  • Dress up your blog with themes and find out where to get plenty of free ones
  • Learn blogging etiquette and some secrets for long-term success
  • Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
  • Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
  • Take advantage of social networking sites and learn simple search engine optimization techniques
  • Maintain your blog with tools like Blog This! and Quick Edit
  • Moderate comments effectively, track your stats, and more

Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Biography

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.

Table of Contents

Introduction.

Part I: Introducing Google Blogger.

Chapter 1: Choosing Blogger as Your Blogging Software.

Chapter 2: Welcome to the Blogosphere.

Chapter 3: Blogging Basics and Buzzwords.

Part II: Using Google Blogger.

Chapter 4: Getting Started with Blogger.

Chapter 5: Setting Up Your Blog.

Chapter 6: Writing and Publishing Blog Posts.

Chapter 7: Enhancing Your Blog with Templates.

Chapter 8: Adding Features and Functionality with Elements and Gadgets.

Chapter 9: Managing Your Blog.

Part III: Making Money with Blogger.

Chapter 10: The Business of Blogging.

Chapter 11: Maximizing Revenue with Google AdSense.

Part IV: Growing Your Audience.

Chapter 12: The Power of Networking and Relationship Building.

Chapter 13: Boosting Your Search Engine Ranking.

Part V: Extending Your Blog.

Chapter 14: Growing or Downsizing Your Blog.

Chapter 15: Blogging from Different Media.

Chapter 16: Moving Beyond Blogger.

Part VI: The Part of Tens.

Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites.

Chapter 18: Ten Common Blogger Problems and Possible Solutions.

Chapter 19: Ten Places to Find Free Blogger Themes and Templates.

Glossary.

Index.

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