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Google Adsense for Dummies

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.

AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

  • Register and set up an AdSense program
  • Track results with server logs, AdSense reports, and Google Analytics
  • Boost AdSense income with search engine optimization techniques
  • Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
  • Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
  • Earn more with AdSense for RSS, streaming video, and referral units
  • Design appealing ads and search boxes, and deal with ads from competitors
  • Add video units to your site, design mobile ad units, and understand referral units

In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.

Biography

Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.

Table of Contents

Introduction.

Part I: AdSense Basics.

Chapter 1: Understanding Google AdSense.

Chapter 2: Getting Started with AdSense.

Chapter 3: Building a Content-Rich Web Site.

Chapter 4: AdSense and Search Engine Optimization.

Chapter 5: Installing the AdSense Code.

Part II: The Major Players: AdSense for Content, AdSense for Search.

Chapter 6: Building the Right Content.

Chapter 7: Designing the Per fect Content Ad.

Chapter 8: Understanding AdSense for Search.

Part III: Other Types of AdSense.

Chapter 9: Show Me Some Video (& Other Gadgets).

Chapter 10: AdSense for Mobile.

Chapter 11: AdSense for RSS.

Chapter 12: The AdSense Referral Program.

Chapter 13: AdSense Your Blog.

Part IV: AdSense Administration.

Chapter 14: Tracking AdSense Responses.

Chapter 15: Using AdSense Reports.

Chapter 16: AdSense Revenues.

Part V: The Part of Tens.

Chapter 17: Ten (Plus Two) Must-Have Tools for AdSense.

Chapter 18: Ten AdSense Don’ts.

Chapter 19: Ten Ways to Improve Web Site Traffic.

Index.

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