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Facebook Marketing for Dummies®

Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.

  • A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
  • Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
  • Shares strategies for successful Facebook advertising campaigns
  • Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

Biography

Paul Dunay is one of BtoB Magazine's Top Marketers of the Year 2009. His blog and podcasts are available at buzzmarketingfortech.blogspot.com.

Richard Krueger is founder of AboutFaceDigital, a social media marketing agency, and cofounder of Samepoint, LLC, a social media search engine. He has been featured in Forbes magazine and maintains a popular blog on Facebook marketing at www.aboutfacedigital.com/blog.

Table of Contents

Introduction.

Part I: Getting Started on Facebook.

Chapter 1: Introducing Facebook Marketing.

Chapter 2: Joining the Facebook Community.

Chapter 3: Finding Your Way Around.

Part II: Putting Facebook to Work.

Chapter 4: Creating a Page for Your Business.

Chapter 5: Developing a Facebook Marketing Plan.

Chapter 6: Promoting Your Page.

Chapter 7: Facing Facebook Groups.

Chapter 8: Hosting Facebook Events.

Part III: Strategies for Advertising Success.

Chapter 9: Checking out Advertising Options and Strategies.

Chapter 10: Measuring Advertising Success — One Click at a Time.

Chapter 11: Buying and Selling within the Marketplace.

Part IV: Riding the Facebook Viral Wave.

Chapter 12: Dressing Up Your Facebook Page with Applications.

Chapter 13: Hosting Your Own Facebook Contest.

Chapter 14: Surveying the Crowd.

Chapter 15: Reaching out Further with Facebook Connect.

Part V: The Part of Tens.

Chapter 16: Ten Reasons Why Your Business Needs a Facebook Page.

Chapter 17: Ten Business Etiquette Tips for Facebook.

Chapter 18: Ten Facebook Blogs for Business.

Chapter 19: Ten (Plus One) Must-Have Facebook Applications for Your Business.

Appendix A: Web Links For Facebook Marketing.

Appendix B: Protecting Your Identity in Facebook.

Index.

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