- Experts challenge Skyhigh's patent for cloud-based encryption gateway
- New collision attacks against triple-DES, Blowfish break HTTPS sessions
- Facebook, Google, Twitter lax on terrorists’ misuse of their sites, say UK MPs
- Passwords stolen from Mail.Ru were old, the company says
- This Android botnet relies on Twitter for its commands
Is Apple really no longer cool?
Apple obsessives are all snippety this week after Steve Wozniak suggested that Apple should keep setting the standard with new devices or risk losing its “cool” factor, <i>Bloomberg</i> reported. “The Mac was always the cool guy,” he said in the interview with Bloomberg. “And ouch, it’s painful, because we kind of are losing that.”
The suggestion is that Wall Street just doesn’t understand the importance of the ecosystem Apple has created. But perhaps they do.
When the Mac was the preferred computing choice of a small elite – mainly graphic designers and advertising execs – it was easier to look to the users as a clever, aspirational group using their otherworldly platform. But now that the brand is ubiquitous, it’s no longer seen as ‘exclusive’ to a certain group of people as even your grandmother, and the kids, or anyone can have iPhones and iPads. So is it any wonder that white is no longer the new black?
In Computerworld’s 2013 State of the Mobile Enterprise Survey what wasn’t surprising was the high number of respondents (69 per cent) who used an Apple for work. What was surprising was the meteoric rise of Samsung (30 per cent). And when Computerworld polled respondents on intentions to purchase, a whopping 41 per cent included Samsung. Maybe the cloistered world of the Apple ecosystem will give buyers pause for thought when they finally reach the cash register. But, for most users, the million or so apps on Google Play should be enough to keep them going.
While the choice may be there, browsing statistics aren’t showing that there’s much of a shift away from Apple to date. PC World Australia has over 800,000 visits every month and almost a quarter of those are from mobile devices. Of those iPhones, iPads and yes, even iPods make up 60 per cent. Rewind back to a year ago and the number was… drumroll… also 60 per cent. Mark Twain summed it up well, “The reports of my death are greatly exaggerated.”
Forward expectations of earnings are what drive share prices. Cool factor and product differentiation are what drives the ability for a company to charge a price premium. So maybe Wall Street has it right with Apple shares down 36 per cent from a high of $702 in the space of less than six months.
But for the time being, cool or not, Apple still has the market well and truly sewn up.
- CLOUDSEC2016 - Timothy Wallach, Cyber Taskforce FBI (USA) speaks on the status & evolution of global cybercrime. Save your seat
- Test Your Knowledge of Network Encryption
- Caution: That SSL Blind Spot is Growing
- Join Skeeve Stevens, Stanley Shanapinda, and more on how to manage metadata to maximise your ability to detect and prevent an attack. Register
- As networks evolve, visibility remains key to managing IT-security risk in business terms
- Start your cloud journey. Register now and learn a wide range of AWS cloud solutions covered in the monthly AWS Webinar Series.
- The Future is Encrypted. Manage It.
- New Destination Gigamon Security Resources IS HERE
- Ransomware explosion is the latest security wakeup call for CxOs
- Join special guest Jeff Lanza, Retired FBI Agent (USA), Ty Miller, Mark Gregory & Andy Solterbeck for a discussion on ransomware security
- See Your Traffic for What It Really Is
- Next-generation SIEM turns low-level security monitoring for high-level business goals
- AISA 2016 | Hear from Bruce Schneier, David Lacey, Rik Ferguson and many more | 18-20th October Register Today
- Acquisitions and restructuring costs leave Megaport with $21 million loss
- Macquarie back in the black after growth in Cloud and government
- Steve Murphy takes Frontline role on NextGen board
- Optus boosts mobile coverage in the Northern Territory
- JCurve extends NetSuite agreement to target top end of town
- CMO's top 10 martech stories for the week - 25 August
- Woolworths CEO looks for customer emphasis as group reports $1.2bn loss
- Why it's time your brand leveraged user-generated content
- Aus Post's customer chief: CX is about convenience, control and choice
- Report forecasts rapid beacon uptake by market segments beyond retail