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Stories by Linda Melone

Highly regulated companies tiptoe into social media

By Linda Melone | 11 February, 2013 11:13

Some healthcare providers, financial services firms and other companies in highly regulated industries are taking full advantage of social media, even though they're awash in rules. Here's how they do it.

Online video a must-have for these four businesses

By Linda Melone | 23 January, 2013 12:07

Adding video to the company website can set retailers and other businesses apart from the competition -- and ultimately boost the bottom line.

Social media gains in regulated industries

By Linda Melone | 11 October, 2012 15:11

Even if you're knee-deep in regulations, it is possible to get the benefits other kinds of companies do from being active in social media. Here's how some approach it.