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Stories by Jennifer Lonoff Schiff

6 tips for pivoting your business

Entrepreneurs and business experts share their experience and advice regarding how to tell whether you need to change course.

Written by Jennifer Lonoff Schiff17 Aug. 15 23:52

How to build an ecommerce business that sells food online

Selling food online is one of the most difficult ecommerce businesses to succeed at. While creating an appetizing website is in itself a challenge, ensuring that your (typically perishable) products arrive looking and tasting as delicious as they appeared on the website can be a nightmare.

Written by Jennifer Lonoff Schiff03 Aug. 15 23:35

15 marketing experts to follow on social media

There is no shortage of marketing advice, or marketers, on social media. Indeed, it often seems that on Twitter everyone is a marketing expert (or has something they want to market or sell). So who can you turn to, or follow, on Twitter (and elsewhere) for trustworthy online marketing advice that can help you better market your business? Check out these 15 marketing experts (listed in alphabetical order).

Written by Jennifer Lonoff Schiff29 July 15 00:54

9 ways mobile and social tech improves the retail shopping experience

With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

Written by Jennifer Lonoff Schiff10 July 15 00:02

How to avoid 10 common business video mistakes

With millions of videos on the Internet, how do you make your business video stand out? To find out, CIO.com asked dozens of video marketing professionals to identify the biggest, or most common, mistakes companies make when crafting and marketing business videos.

Written by Jennifer Lonoff Schiff07 July 15 05:55

9 ways to keep employees motivated during the dog days of summer

Summertime, and the living is easy ... if you are on vacation. For those workers, however, who have to toil through the long, hot summer months, the season can be a drag. So do you keep productivity from dragging between July 4th and Labor Day? Here are some tips from HR experts on how to keep workers engaged and motivated over the summer.

Written by Jennifer Lonoff Schiff29 June 15 23:42

13 tips for making your business blog a go-to destination

Not every company needs to have a blog or will benefit from having one. Indeed, many companies that create business blogs often forget about them, publish stale or me-too content or use their business blog purely as an advertising vehicle. And, as a result, they fail to gain a following or attract new customers.

Written by Jennifer Lonoff Schiff25 June 15 03:58

9 tips for launching a new product or service

So you are about to launch a new product or service, or are thinking about it. Congratulations. Unfortunately, having the best idea (or product or service) in the world may not get you buzz, or sales, if the right people don't know about it. Here are nine steps you can take to increase the odds of your rollout being successful.

Written by Jennifer Lonoff Schiff18 June 15 03:02

8 ways to make the most out of your customer data

Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use -- or they don't know how to.

Written by Jennifer Lonoff Schiff16 June 15 04:20

10 tips to get the most out of your project management system

Just about everyone who manages projects will agree that having a simple way to do so is a great idea. And there are many software systems out there that promise to do just that. Yet ask organizations about project management software adoption and many will complain about workers refusing or being hesitant to use the software or certain (often crucial) features.

Written by Jennifer Lonoff Schiff20 May 15 00:41

9 ways to bolster public relations and media outreach

What good is having a business if no one knows about you? But how do you get the word out? Public relations is one of several proven ways for organizations to connect with their target audience, and is often (much) more cost effective than advertising. But how can you ensure that your press releases and PR efforts are getting to the right people?

Written by Jennifer Lonoff Schiff19 May 15 02:28

12 easy ways to lose your ecommerce customers

In today's super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage potential shoppers. And if your site isn't mobile friendly, considered trustworthy or a dozen other things online shoppers deem important, that potential customer will go elsewhere.

Written by Jennifer Lonoff Schiff08 May 15 01:12

Top 7 reasons people unsubscribe from your email list

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.

Written by Jennifer Lonoff Schiff26 March 15 03:49

Inside Fantasy Baseball at ESPN

What's more exciting to a baseball fan than the start of a new season? To many, it's the start of fantasy baseball season. Indeed, some might argue (and have) that fantasy baseball, where individuals manage hand-picked teams of MLB players and compete against others using player statistics to score points, has become more popular than Major League Baseball.

Written by Jennifer Lonoff Schiff19 March 15 07:07

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Computerworld
ARN
Techworld
CMO