Stories by Jennifer Lonoff Schiff

Top 7 reasons people unsubscribe from your email list

By Jennifer Lonoff Schiff | 26 March, 2015 03:49

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.

Inside Fantasy Baseball at ESPN

By Jennifer Lonoff Schiff | 19 March, 2015 07:07

What's more exciting to a baseball fan than the start of a new season? To many, it's the start of fantasy baseball season. Indeed, some might argue (and have) that fantasy baseball, where individuals manage hand-picked teams of MLB players and compete against others using player statistics to score points, has become more popular than Major League Baseball.

3 reasons to be wary of the Internet of Things

By Jennifer Lonoff Schiff | 12 March, 2015 09:16

IT and security experts discuss why companies and consumers alike should be careful about deploying ‘smart’ appliances and devices that connect to the Internet and offer steps to protect against security and privacy threats.

11 Tips for Improving Your Company's Customer Support

By Jennifer Lonoff Schiff | 04 March, 2015 05:54

Companies spend tens of thousands of dollars (or more) promoting their brand, trying to create a positive image. Yet often they treat customer support, which can be a customer's first point of contact with the company, as a necessary evil. Many businesses make it difficult for customers to get the help they need -- creating a negative impression.

8 Ways to Create a Successful Multichannel Customer Experience

By Jennifer Lonoff Schiff | 24 February, 2015 08:09

Consumers today want it all. They want the convenience of shopping online but they crave the visual, emotional and physical experience of touching and trying on (or out) items, which they get by shopping in store.

9 Ways to Improve Employee and Customer Communication

By Jennifer Lonoff Schiff | 10 February, 2015 06:57

In today's fast-paced world, where it seems almost everyone suffers from some degree of ADD, it is harder than ever for companies to get people's attention. This applies not just to consumers (prospective or existing customers) but to employees as well. So what can you do to improve your internal (employee) and external (customer) communications, so that people will pay attention to, read and respond to your messages? Dozens of marketing and communication experts share their nine top strategies for improving business communication.

7 ways project managers can anticipate, avoid and mitigate problems

By Jennifer Lonoff Schiff | 29 January, 2015 09:51

What separates the good, or the great, project managers (PM) from the just so-so? The answer: How they handle problems when they arise and they prevent them from derailing deadlines and the budget.

6 Biggest Business Security Risks and How You Can Fight Back

By Jennifer Lonoff Schiff | 21 January, 2015 08:32

Security breaches again made big news in 2014. Yet despite years of headline stories about security leaks and distributed denial-of-service (DDoS) attacks and repeated admonishments from security professionals that businesses (and individuals) needed to do a better job protecting sensitive data, many businesses are still unprepared or not properly protected from a variety of security threats.

8 enterprise software predictions for 2015

By Jennifer Lonoff Schiff | 07 January, 2015 08:01

If only senior IT executives had a crystal ball. Then they would be able to see what software they would need, or want, to license -- and could plan and budget accordingly.

7 Resolutions Ecommerce Businesses Should Make for 2015

By Jennifer Lonoff Schiff | 11 December, 2014 02:55

It's that time of year when people start thinking about what they are going to do differently or change in the new year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015? A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.

9 Ways to Keep Employees Motivated and Productive During the Holidays

By Jennifer Lonoff Schiff | 03 December, 2014 02:44

Keeping morale and productivity high during the holiday season (between Thanksgiving and just after New Year's) can be tough. The pull (and stress) of family and holiday shopping can cause workers to be distracted, or lose interest. As can going to work while their coworkers take vacation days.

7 Ways to Use Social Media to Attract Holiday Shoppers

By Jennifer Lonoff Schiff | 25 November, 2014 01:55

How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

7 Ways You Can Help Your Sales Team Be More Effective

By Jennifer Lonoff Schiff | 20 November, 2014 03:56

Every organization wants its salespeople to be successful -- that is, close more sales. Yet ask many salespeople and they will tell you that their organization often makes it difficult for them meet their quotas, requiring them to do lots of administrative work (e.g., enter data into a CRM system) or not providing them with mobile tools.

How to Use Email Marketing to Increase Sales This Holiday Season

By Jennifer Lonoff Schiff | 12 November, 2014 03:31

The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers.

8 Strategies to Fund Your New Business

By Jennifer Lonoff Schiff | 04 November, 2014 02:42

As many first-time entrepreneurs know, or have found out, getting a traditional bank or even an SBA loan to start a new business isn't easy. So where else can you go to fund your dream? Fortunately, today entrepreneurs have many options than ever when it comes to funding their new business or business idea, many of which are less difficult to obtain and less expensive than a bank loan.