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Stories by Jennifer Lonoff Schiff

Top 7 reasons people unsubscribe from your email list

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.

Written by Jennifer Lonoff Schiff26 March 15 03:49

Inside Fantasy Baseball at ESPN

What's more exciting to a baseball fan than the start of a new season? To many, it's the start of fantasy baseball season. Indeed, some might argue (and have) that fantasy baseball, where individuals manage hand-picked teams of MLB players and compete against others using player statistics to score points, has become more popular than Major League Baseball.

Written by Jennifer Lonoff Schiff19 March 15 07:07

3 reasons to be wary of the Internet of Things

IT and security experts discuss why companies and consumers alike should be careful about deploying ‘smart’ appliances and devices that connect to the Internet and offer steps to protect against security and privacy threats.

Written by Jennifer Lonoff Schiff12 March 15 09:16

11 Tips for Improving Your Company's Customer Support

Companies spend tens of thousands of dollars (or more) promoting their brand, trying to create a positive image. Yet often they treat customer support, which can be a customer's first point of contact with the company, as a necessary evil. Many businesses make it difficult for customers to get the help they need -- creating a negative impression.

Written by Jennifer Lonoff Schiff04 March 15 05:54

8 Ways to Create a Successful Multichannel Customer Experience

Consumers today want it all. They want the convenience of shopping online but they crave the visual, emotional and physical experience of touching and trying on (or out) items, which they get by shopping in store.

Written by Jennifer Lonoff Schiff24 Feb. 15 08:09

9 Ways to Improve Employee and Customer Communication

In today's fast-paced world, where it seems almost everyone suffers from some degree of ADD, it is harder than ever for companies to get people's attention. This applies not just to consumers (prospective or existing customers) but to employees as well. So what can you do to improve your internal (employee) and external (customer) communications, so that people will pay attention to, read and respond to your messages? Dozens of marketing and communication experts share their nine top strategies for improving business communication.

Written by Jennifer Lonoff Schiff10 Feb. 15 06:57

6 Biggest Business Security Risks and How You Can Fight Back

Security breaches again made big news in 2014. Yet despite years of headline stories about security leaks and distributed denial-of-service (DDoS) attacks and repeated admonishments from security professionals that businesses (and individuals) needed to do a better job protecting sensitive data, many businesses are still unprepared or not properly protected from a variety of security threats.

Written by Jennifer Lonoff Schiff21 Jan. 15 08:32

8 enterprise software predictions for 2015

If only senior IT executives had a crystal ball. Then they would be able to see what software they would need, or want, to license -- and could plan and budget accordingly.

Written by Jennifer Lonoff Schiff07 Jan. 15 08:01

7 Resolutions Ecommerce Businesses Should Make for 2015

It's that time of year when people start thinking about what they are going to do differently or change in the new year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015? A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.

Written by Jennifer Lonoff Schiff11 Dec. 14 02:55

9 Ways to Keep Employees Motivated and Productive During the Holidays

Keeping morale and productivity high during the holiday season (between Thanksgiving and just after New Year's) can be tough. The pull (and stress) of family and holiday shopping can cause workers to be distracted, or lose interest. As can going to work while their coworkers take vacation days.

Written by Jennifer Lonoff Schiff03 Dec. 14 02:44

7 Ways to Use Social Media to Attract Holiday Shoppers

How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

Written by Jennifer Lonoff Schiff25 Nov. 14 01:55

7 Ways You Can Help Your Sales Team Be More Effective

Every organization wants its salespeople to be successful -- that is, close more sales. Yet ask many salespeople and they will tell you that their organization often makes it difficult for them meet their quotas, requiring them to do lots of administrative work (e.g., enter data into a CRM system) or not providing them with mobile tools.

Written by Jennifer Lonoff Schiff20 Nov. 14 03:56

How to Use Email Marketing to Increase Sales This Holiday Season

The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers.

Written by Jennifer Lonoff Schiff12 Nov. 14 03:31

8 Strategies to Fund Your New Business

As many first-time entrepreneurs know, or have found out, getting a traditional bank or even an SBA loan to start a new business isn't easy. So where else can you go to fund your dream? Fortunately, today entrepreneurs have many options than ever when it comes to funding their new business or business idea, many of which are less difficult to obtain and less expensive than a bank loan.

Written by Jennifer Lonoff Schiff04 Nov. 14 02:42

Market Place

Computerworld
ARN
Techworld
CMO