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Stories by Jennifer Lonoff Schiff

7 Ways to Use Social Media to Attract Holiday Shoppers

By Jennifer Lonoff Schiff | 25 November, 2014 01:55

How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

7 Ways You Can Help Your Sales Team Be More Effective

By Jennifer Lonoff Schiff | 20 November, 2014 03:56

Every organization wants its salespeople to be successful -- that is, close more sales. Yet ask many salespeople and they will tell you that their organization often makes it difficult for them meet their quotas, requiring them to do lots of administrative work (e.g., enter data into a CRM system) or not providing them with mobile tools.

How to Use Email Marketing to Increase Sales This Holiday Season

By Jennifer Lonoff Schiff | 12 November, 2014 03:31

The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers.

8 Strategies to Fund Your New Business

By Jennifer Lonoff Schiff | 04 November, 2014 02:42

As many first-time entrepreneurs know, or have found out, getting a traditional bank or even an SBA loan to start a new business isn't easy. So where else can you go to fund your dream? Fortunately, today entrepreneurs have many options than ever when it comes to funding their new business or business idea, many of which are less difficult to obtain and less expensive than a bank loan.

Pros and Cons of Selling on Amazon, eBay and Etsy

By Jennifer Lonoff Schiff | 21 October, 2014 00:21

Today's ecommerce business owner has more options than ever when it comes to where (and how) to sell goods online. You can open a standalone ecommerce site using a number of relatively inexpensive ecommerce platforms (shopping carts), many of which now include marketing tools. Or you can set up shop on one of the many established online marketplaces, namely eBay, Amazon or Etsy.

6 Marketing Strategies for Selling Older Merchandise

By Jennifer Lonoff Schiff | 17 October, 2014 03:09

Even with the best supply chain management or inventory tracking software, most businesses, at some point or another, have excess, old or undesirable inventory they want or need to get rid of. While companies can use a liquidator to dispose of unwanted inventory, that method typically only nets pennies on the dollar.

9 Digital Marketing Tips for Connecting With Teens

By Jennifer Lonoff Schiff | 25 September, 2014 23:34

Marketing to teens has never been easy. The demographic is, by nature, fickle and finicky -- hot for one thing this month and disinterested the next, whether it's clothes, gadgets or a social media platform.

9 Digital Marketing Strategies to Woo Baby Boomers

By Jennifer Lonoff Schiff | 18 September, 2014 01:27

There are more 77 million baby boomers -- people born between 1946 and 1964 -- in the United States right now. By the end of 2015, Americans 50 and older will represent 45 percent of the population -- and will control approximately 70 percent (some say more) of the wealth.

9 Tips for Building an Effective Email Marketing List

By Jennifer Lonoff Schiff | 11 September, 2014 23:14

When it comes to building an email marketing list, there is no secret formula. But there are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes. What are those steps? Dozens of email marketing pros share their top nine tips for how to build a successful email marketing list.

11 Common Ecommerce Mistakes -- and How to Fix Them

By Jennifer Lonoff Schiff | 04 September, 2014 03:49

No ecommerce site is perfect, especially when it first goes live. Even if you choose a seemingly straightforward or turnkey ecommerce solution, problems are bound to occur. And while it's hard to predict problems, there are certain common ecommerce problems, say the experts, which can be prevented -- or fixed relatively easily.

9 secrets to project management success

By Jennifer Lonoff Schiff | 29 August, 2014 01:31

Project management seems so straightforward. You set a deadline. You set a budget. You select the right people. The project gets done.

9 Inexpensive Ways to Get Your New Business Noticed Online

By Jennifer Lonoff Schiff | 21 August, 2014 23:33

Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?

9 Common BI Software Mistakes (and How to Avoid Them)

By Jennifer Lonoff Schiff | 13 August, 2014 05:40

According to Gartner, business Intelligence and analytics will remain a top focus for CIOs through 2017, with companies spending millions on traditional BI software, cloud BI services and now mobile apps and even social BI. However, as the type and number of BI solutions has grown, so too has the possibility of failure, of picking the wrong business intelligence software for your business problem or problems or of having end users not understand or properly use the solution.

9 Tips for Selecting and Implementing an ERP System

By Jennifer Lonoff Schiff | 30 July, 2014 23:40

Deploying an enterprise resource planning (ERP) system is an expensive proposition, not just in terms of licensing dollars (SLA) and maintenance, but in terms of dedicated resources and time. And yet all too often, organizations, dazzled by vendor promises and hype -- Deploy our ERP software and your manufacturing business will instantly run smoother and increase profits! -- fail to come up with a viable long-term (or even short-term) roadmap.

9 Signs It's Time to Update Your Website and How to Fix It

By Jennifer Lonoff Schiff | 23 July, 2014 05:35

Let's face it, no one likes having to constantly update or tweak their website -- or having to totally redesign it every year. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven't (yet), it behooves businesses to periodically and objectively evaluate their Web or ecommerce sites -- and make the necessary fixes.