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Stories by Jennifer Lonoff Schiff

Pros and Cons of Selling on Amazon, eBay and Etsy

By Jennifer Lonoff Schiff | 21 October, 2014 00:21

Today's ecommerce business owner has more options than ever when it comes to where (and how) to sell goods online. You can open a standalone ecommerce site using a number of relatively inexpensive ecommerce platforms (shopping carts), many of which now include marketing tools. Or you can set up shop on one of the many established online marketplaces, namely eBay, Amazon or Etsy.

6 Marketing Strategies for Selling Older Merchandise

By Jennifer Lonoff Schiff | 17 October, 2014 03:09

Even with the best supply chain management or inventory tracking software, most businesses, at some point or another, have excess, old or undesirable inventory they want or need to get rid of. While companies can use a liquidator to dispose of unwanted inventory, that method typically only nets pennies on the dollar.

9 Digital Marketing Tips for Connecting With Teens

By Jennifer Lonoff Schiff | 25 September, 2014 23:34

Marketing to teens has never been easy. The demographic is, by nature, fickle and finicky -- hot for one thing this month and disinterested the next, whether it's clothes, gadgets or a social media platform.

9 Digital Marketing Strategies to Woo Baby Boomers

By Jennifer Lonoff Schiff | 18 September, 2014 01:27

There are more 77 million baby boomers -- people born between 1946 and 1964 -- in the United States right now. By the end of 2015, Americans 50 and older will represent 45 percent of the population -- and will control approximately 70 percent (some say more) of the wealth.

9 Tips for Building an Effective Email Marketing List

By Jennifer Lonoff Schiff | 11 September, 2014 23:14

When it comes to building an email marketing list, there is no secret formula. But there are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes. What are those steps? Dozens of email marketing pros share their top nine tips for how to build a successful email marketing list.

11 Common Ecommerce Mistakes -- and How to Fix Them

By Jennifer Lonoff Schiff | 04 September, 2014 03:49

No ecommerce site is perfect, especially when it first goes live. Even if you choose a seemingly straightforward or turnkey ecommerce solution, problems are bound to occur. And while it's hard to predict problems, there are certain common ecommerce problems, say the experts, which can be prevented -- or fixed relatively easily.

9 secrets to project management success

By Jennifer Lonoff Schiff | 29 August, 2014 01:31

Project management seems so straightforward. You set a deadline. You set a budget. You select the right people. The project gets done.

9 Inexpensive Ways to Get Your New Business Noticed Online

By Jennifer Lonoff Schiff | 21 August, 2014 23:33

Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?

9 Common BI Software Mistakes (and How to Avoid Them)

By Jennifer Lonoff Schiff | 13 August, 2014 05:40

According to Gartner, business Intelligence and analytics will remain a top focus for CIOs through 2017, with companies spending millions on traditional BI software, cloud BI services and now mobile apps and even social BI. However, as the type and number of BI solutions has grown, so too has the possibility of failure, of picking the wrong business intelligence software for your business problem or problems or of having end users not understand or properly use the solution.

9 Tips for Selecting and Implementing an ERP System

By Jennifer Lonoff Schiff | 30 July, 2014 23:40

Deploying an enterprise resource planning (ERP) system is an expensive proposition, not just in terms of licensing dollars (SLA) and maintenance, but in terms of dedicated resources and time. And yet all too often, organizations, dazzled by vendor promises and hype -- Deploy our ERP software and your manufacturing business will instantly run smoother and increase profits! -- fail to come up with a viable long-term (or even short-term) roadmap.

9 Signs It's Time to Update Your Website and How to Fix It

By Jennifer Lonoff Schiff | 23 July, 2014 05:35

Let's face it, no one likes having to constantly update or tweak their website -- or having to totally redesign it every year. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven't (yet), it behooves businesses to periodically and objectively evaluate their Web or ecommerce sites -- and make the necessary fixes.

6 Ways to Anticipate, Deliver and Measure Customer Satisfaction

By Jennifer Lonoff Schiff | 16 July, 2014 06:53

In today's super social world, where customers will let you and everyone else know if they are not happy with your product or service, it is more important than ever to keep customers happy. While making sure customers receive the product or service they ordered on time and as promised is an excellent start, savvy businesses know they often need to go above and beyond on-time shipping if they want to keep customers coming back for more.

12 Tips to Help College Grads Land Their First IT Job

By Jennifer Lonoff Schiff | 10 July, 2014 00:06

According to research conducted by labor market analytics and consulting firm Burning Glass , the future is looking bright, or brighter, for college students majoring in science, technology, engineering and math (STEM) -- especially if they are looking to go into healthcare, IT or engineering & advanced manufacturing. Indeed, according to Burning Glass's findings, STEM graduates have access to twice as many entry-level jobs as non-STEM graduates -- and the pay is better too, $66,123 compared to $52,299.

12 Tips to Help College Grads Land Their First IT Job

By Jennifer Lonoff Schiff | 24 June, 2014 01:02

Technology and HR pros, as well as IT recruiters, share their advice on how recent graduates and those still in college can best position themselves for a technology career.

6 Top Ecommerce Platforms for Do-It-Yourself Small Businesses

By Jennifer Lonoff Schiff | 16 June, 2014 23:10

Ecommerce business owners cast their votes for the shopping carts and ecommerce platforms that are most tailored to the do-it-yourselfer -- no design or Web development team required.