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Stories by Jennifer Lonoff Schiff

Nine things you need to know before you store data in the Cloud

By Jennifer Lonoff Schiff | 17 April, 2014 05:04

The amount of electronic information (e.g., documents, images, emails, videos) organizations produce is staggering. Storing all your digital data in your data center can be expensive. That's why cloud storage -- which often comes at a fraction of the cost of storing the information on-premises -- has become increasingly popular.

14 Tips for Creating Business Videos Customers Will Want to Watch

By Jennifer Lonoff Schiff | 11 April, 2014 05:46

Video marketing and communications experts share their top tips on how to create a business video that will get maximum views and shares -- with no cats involved.

7 Tips for Managing Digital Information Overload

By Jennifer Lonoff Schiff | 27 March, 2014 19:35

Email, social media, texts. Today's business and project managers have more electronic distractions than ever. So how can busy managers successfully navigate the electronic jungle? Organization and productivity experts share their top tips for beating information overload.

12 Tips for Creating a Mobile-Friendly Website

By Jennifer Lonoff Schiff | 13 March, 2014 20:18

Just because your website can be viewed on a mobile device doesn't make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these suggestions from mobile experts and Web design and development pros.

12 Ways to Disaster-Proof Your Critical Business Data

By Jennifer Lonoff Schiff | 04 March, 2014 21:41

How can you keep critical data safe when disaster strikes? There is no one magic answer, but there are steps your business can and should take to protect important files and applications in the event of a disaster.

7 Ways to Create a Successful Integrated Marketing Campaign

By Jennifer Lonoff Schiff | 26 February, 2014 14:14

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.

11 project management tips for setting and managing expectations

By Jennifer Lonoff Schiff | 18 February, 2014 13:46

Project management experts discuss the best ways to set, manage and adjust expectations to ensure that projects don't veer off course - and they suggest what steps project managers should take if they do.

7 ways crowdsourcing can boost your brand and customer loyalty

By Jennifer Lonoff Schiff | 15 February, 2014 14:05

Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.

11 Ways to Improve Your IT Team's Productivity

By Jennifer Lonoff Schiff | 06 February, 2014 14:13

How can CIOs and IT executives help their teams be more productive (besides providing them with free food)? Here are the top 11 tips -- from CIOs, IT executives, productivity and leadership experts and project managers -- for getting the most out of your IT team.

8 Ways to Use LinkedIn Groups to Boost Your Business

By Jennifer Lonoff Schiff | 30 January, 2014 14:46

Executives, recruiters and LinkedIn experts share their tips on how your business can best leverage LinkedIn Groups to improve your brand.

8 Ways to Use Web Analytics to Increase Online Sales

By Jennifer Lonoff Schiff | 16 January, 2014 18:15

Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.

6 Mobile Marketing Trends to Leverage in 2014

By Jennifer Lonoff Schiff | 30 December, 2013 18:04

What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go.

12 Tips to Boost Post-Holiday Sales

By Jennifer Lonoff Schiff | 11 December, 2013 14:52

Ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush -- and get new customers during the January doldrums.

14 Ways to Use Twitter to Market Your Business

By Jennifer Lonoff Schiff | 25 November, 2013 17:03

Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.

11 Tips for Creating a Buzz-Worthy LinkedIn Company Page

By Jennifer Lonoff Schiff | 20 November, 2013 16:49

Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.

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